Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$325,060,934
Total clients
812
9% high-net worth
Total advisors
5
of 9 employees
Firm size
Team
4-10 advisors or $500M+ in AUM
Average clients per advisor
162
Average account size
$400,321
Carter Financial Group provides investment management and financial planning to individuals, high‑net‑worth clients, trusts, corporations, and retirement plans, offering both discretionary and non‑discretionary portfolio management and the selection/oversight of sub‑advisers. The firm also offers retirement plan participant account management via a third‑party Pontera order management platform and cash management through a Flourish Cash offering.
The firm uses ten proprietary model portfolios that span conservative to aggressive allocations and applies quantitative optimization, technical and statistical analysis, and third‑party model managers (including a sub‑adviser relationship with Vise AI Advisors) to implement and rebalance client strategies. Account reviews are performed at least annually (and more frequently when triggered by material changes), and the firm combines its in‑house models with external platforms to manage held‑away defined contribution and separate account assets.
Carter Financial discloses activities that are uncommon among similar team firms: a firm representative is registered with a broker‑dealer (Mutual Securities) and is licensed to sell insurance, and advisory personnel may receive commission‑based compensation for certain securities and insurance products (features held by roughly 3% and 15% of peers, respectively). The brochure also highlights a Vise platform fee waiver tied to asset thresholds and the firm’s explicit use of Flourish Cash and digital‑asset strategies, all of which create potential conflicts of interest that the firm discloses and monitors.
Fixed fee of $500 for standalone initial financial planning, $250 annually for continuing planning
$0 - $250,000: 2.50% $250,001 - $500,000: 2.30% $500,001 - $1,000,000: 1.75% $1,000,001 - $5,000,000: 1.50% $5,000,001 - $10,000,000: 1.25% $10,000,001+: 1.00%
Advisory professionals may receive commissions for sale of securities and insurance products; firm and certain representatives affiliated with broker-dealer
Fee-only: Fixed fee of $500 for initial standalone financial planning, $250 annually for continuous planning if under $500,000 AUM; financial planning included at no additional charge for clients with $500,000 or more AUM
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Carter Financial Group, Inc.
222 South Cook Street
Barrington IL 60010, United States
Number of offices
3
Series 63, Series 65, Series 66
Morris, IL
Carter Financial Group, Inc.
CFP®, Series 66
Barrington, IL
Carter Financial Group, Inc.
Series 66
Butler, TN
Carter Financial Group, Inc.
Series 65
Barrington, IL
Carter Financial Group, Inc.
CFP®, Series 63, Series 65
Barrington, IL
Carter Financial Group, Inc.
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