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Carlson Financial

Updated today

Client assets under management

$632,192,164

Clients

1,097

16% high-net worth

Advisors

10

of 29 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

110

Very High

Average account size

$576,292

About

Carlson Financial is a retirement planning and wealth management firm that serves individuals, trusts, small businesses, family offices and institutional clients, managing roughly $632 million in discretionary assets for about 1,100 client households through a ten-advisor team. The firm offers comprehensive financial planning and continuous investment advisory services, including written financial plans and portfolio management for separately managed accounts.

The firm’s investment approach is driven by a cash-flow–based financial planning process, with discretionary portfolios primarily constructed from equities and exchange-traded funds to balance long-term growth and reliable income. Investment selection and monitoring are performed by the firm’s Chief Investment Officer and investment team using a mix of fundamental, technical, quantitative and qualitative analysis and both tactical and strategic asset-allocation techniques.

Noteworthy aspects of the firm include operating five offices—a larger multi-office footprint than most firms in its peer group—and that many advisers are independently licensed insurance agents who may recommend and sell life, health, long-term-care insurance and fixed-indexed annuities, a relationship that is disclosed as a potential conflict. Operationally, Carlson Financial uses a third-party back-office provider (AE Wealth Management) for billing, reporting and platform access while retaining in-house investment decision-making, and it has a policy of not accepting proxy-voting authority from clients.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning Wealth management

Occupation focus

Retired

Demographic focus

Approaching retirement

Fee options

Fixed

Up to $250,000 annually for ultra high-net-worth clients, negotiated based on size, scope, and services

Other

Account minimum: $250,000

Main office location

Carlson Financial

1201 Sw Oakley Avenue

Topeka KS 66604, United States

Number of offices

5

Most active in

Arizona · Colorado · Kansas · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Daniel M

Series 65

Topeka, KS

Carlson Financial

Daniel Moylan is a financial advisor at Carlson Financial in Topeka, KS, holding a Series 65 credential with eight years of industry experience. He previously worked at Global Financial Private Capital, LLC from 2017 to 2019 and has been with Carlson Financial since 2015. Carlson Financial serves pre-retirees, retirees, and a range of individual and institutional clients, providing comprehensive financial planning and ongoing investment advisory services. The firm uses a cash-flow-based planning process and discretionary portfolios primarily composed of equities and exchange-traded funds to align with client goals and risk tolerances.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Jordan M

Series 65

Glen Allen, VA

Carlson Financial

Jordan Mistretta is a financial advisor at Carlson Financial with a Series 65 credential and one year of industry experience. Prior to joining Carlson Financial, he worked at Virginia Credit Union and has experience in the food service industry, including roles at Vertigo Burgers & Fries and Qdoba Mexican Eats. Carlson Financial serves pre-retirees, retirees, and a range of clients including individuals, trusts, small businesses, family offices, and endowments. The firm provides comprehensive financial planning and discretionary portfolio management, utilizing a cash-flow-based planning approach and primarily investing in equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Carl C

Series 63, Series 65

Topeka, KS

Carlson Financial

Carl Carlson is a financial advisor at Carlson Financial in Topeka, KS, with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Carlson Financial since 2012, previously spending six years with Global Financial Private Capital. Outside of his advisory role, he is involved in selling bank-owned life insurance through Bank Compensation Group, Inc. Carlson Financial serves pre-retirees, retirees, and a range of individual and institutional clients, providing comprehensive financial planning and discretionary portfolio management. The firm uses a cash-flow-based planning process and primarily invests in equities and ETFs, employing various investment techniques tailored to client goals and risk tolerances.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Jacob W

Series 66

Colorado Springs, CO

Carlson Financial

Jacob Williams is a financial advisor at Carlson Financial in Colorado Springs, CO, with 12 years of industry experience. He holds the Series 66 designation and previously worked at Charles Schwab & Co., Inc. from 2017 to 2020 and had a role at Compassion International in 2016. Carlson Financial serves pre-retirees, retirees, and a range of individual and institutional clients by providing comprehensive financial planning and investment advisory services. The firm emphasizes a cash-flow-based planning approach and discretionary portfolio management using equities and ETFs, supported by an investment team that employs various asset allocation techniques tailored to client goals.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Susannah O

Series 65

Glen Allen, VA

Carlson Financial

Susannah Orzolek is a financial advisor at Carlson Financial with five years of industry experience. She holds a Series 65 designation and has worked at Carlson Financial since 2018, following three years at EURPAC. Carlson Financial serves pre-retirees, retirees, and a range of individual and institutional clients, providing comprehensive financial planning and discretionary portfolio management. The firm emphasizes a cash-flow-based planning approach and employs a mix of equities and ETFs to balance growth and income objectives.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Jonathan B

Series 65

Topeka, KS

Carlson Financial

Jonathan Brobst is a financial advisor at Carlson Financial with a Series 65 designation and one year of industry experience. He has been with Carlson Financial since 2024. Outside of his advisory role, Brobst is the owner and operator of Yellow Brick Property Solutions, a real estate house flipping business based in Topeka, Kansas. Carlson Financial serves pre-retirees, retirees, and a variety of individual, trust, small business, family office, and endowment clients, providing comprehensive financial planning and portfolio management. The firm’s investment approach emphasizes cash-flow-based financial planning and discretionary portfolio management, primarily using equities and exchange-traded funds tailored to client goals and risk tolerances.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Anna C

Series 65

Glen Allen, VA

Carlson Financial

Anna Carlson is a financial advisor at Carlson Financial with seven years of industry experience. She holds a Series 65 designation and previously worked at Global Financial Private Capital, LLC. Carlson Financial serves pre-retirees, retirees, and a range of clients including individuals, trusts, small businesses, family offices, and endowments. The firm provides comprehensive financial planning and discretionary portfolio management, using a cash-flow-based process and primarily equities and ETFs to balance growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Ian G

Series 65

Glen Allen, VA

Carlson Financial

Ian Gallagher is a financial advisor at Carlson Financial with a Series 65 credential and two years of experience at the firm. His prior work includes roles at Phreesia, SCRIBE America at New York Presbyterian Hospital, and the University of Richmond. Carlson Financial serves pre-retirees, retirees, and a variety of individual and institutional clients by providing comprehensive financial planning and discretionary portfolio management. The firm uses a cash-flow-based financial planning process and employs a range of investment techniques focused on balancing growth and income, while also offering insurance products through independently licensed representatives.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Alexander H

Series 65

Topeka, KS

Carlson Financial

Alexander Hammersley is a financial advisor at Carlson Financial with a Series 65 designation and three years of industry experience. His prior roles include positions at UHY Advisors MO, Inc., BDO USA, LLP, The College of William & Mary, and Christopher Newport University. Carlson Financial serves pre-retirees and retirees as well as individual, trust, small business, family office, and endowment clients, providing comprehensive financial planning and ongoing investment advisory services. The firm uses a cash-flow-based planning process and discretionary portfolios focused on equities and ETFs, with investment decisions managed by a dedicated team employing various analytical techniques.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Marissa W

CFP®, Series 65

Yuma, AZ

Carlson Financial

Marissa Waldron is a CFP® and Series 65 credentialed advisor with 11 years of industry experience. She has worked at Fisher Investments and Global Financial Private Capital, LLC before joining Carlson Financial, where she has been since 2017. Carlson Financial serves pre-retirees, retirees, and various individual and institutional clients by providing comprehensive financial planning and portfolio management. The firm uses a cash-flow-based planning process to guide discretionary investment strategies focused on equities and ETFs, with an independent insurance licensing structure for certain product recommendations.

General retirement planning Income planning Wealth management Retired Approaching retirement
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