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Carl F. Petersen, Inc.

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Client assets under management

$42,500,000

Clients

132

15% high-net worth

Advisors

5

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

26

Very Low

Average account size

$321,970

About

The firm provides personalized investment management and occasional confidential financial planning to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations and small businesses, and the brochure also lists investment companies among its client types — a less common client segment for peer team firms. It reports managing roughly $43 million for about 130 clients and communicates periodic risk‑profile assessments and written updates, including a MarketTrends newsletter that summarizes multi‑timeframe trends.

Investment management is predominantly discretionary under a limited power of attorney and is implemented using proprietary technical and quantitative models across four core ETF‑based strategies (fixed income, allocation plus, equity and global), generally using no‑load/low‑load mutual funds and ETFs. The firm emphasizes systematic timing indicators for each asset class, tailored investment policy statements, and regular portfolio reviews, and notes that some aggressive strategies and hedging components are restricted to hedge funds or accredited investors.

Distinctive features include a team member who holds a Series 3 commodity futures registration and the firm’s confirmation that futures contracts are among permitted investments, and the brochure discloses that performance‑based fee arrangements are optionally available to qualified clients (typically using a high‑watermark method). The firm also discloses an instance of an advisor’s involvement in cryptocurrency arbitrage and a temporary reassignment of that advisor’s client duties while the activity was ongoing, signaling exposure to less‑typical trading activities for a firm of its size.

Client services

Portfolio management Pension consulting Cb trading (incubator fund)

Expertise

Active portfolio management Passive / index investing College savings (529s, UTMA, etc.) Tax-loss harvesting

Occupation focus

Retired Founder/Business Owner

Demographic focus

Mid-Career Professionals

Fee options

Percentage

$0 - $1,000,000: 1.50% $1,000,000.01 - $5,000,000: 1.00% $5,000,000.01 - $10,000,000: 0.75% $10,000,000.01+: 0.60%

Commissions

May sell annuities, stocks, bonds, mutual funds, limited partnerships, or other commissioned products with client consent

Project-based

Hourly planning engagements billed at $250 per hour, negotiable

Performance-based

Performance fees offered optionally to qualifying clients; typically a percentage of profits using High Watermark method

Other

Account minimum: No required account minimum; recommended initial minimum is $250,000 Minimum fee: Investment Management Agreement annual fee starts at $5,000 and is negotiable Fee-only: Firm is predominately fee-only investment advisory; may sell commissioned products with client consent but is not affiliated with product sellers

Main office location

Carl F. Petersen, Inc.

Prescott AZ, United States

Number of offices

4

Most active in

Arizona

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Annette P

Series 65

Prescott, AZ

Carl F. Petersen, Inc.

Annette Petersen is a Series 65-licensed financial advisor at Carl F. Petersen, Inc. in Prescott, AZ, with 22 years of industry experience. She has been with the firm since 1988. Carl F. Petersen, Inc. serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, small businesses, and investment companies, managing approximately $43 million for about 130 clients. The firm employs proprietary technical and quantitative models across ETF-based strategies, emphasizing systematic timing indicators, tailored investment policy statements, and regular portfolio reviews.

Active portfolio management Passive / index investing College savings (529s, UTMA, etc.) Tax-loss harvesting Retired Founder/Business Owner Mid-Career Professionals
user avatar

Trent W

Series 65

Prescott, AZ

Carl F. Petersen, Inc.

Trent Watson is a financial advisor at Carl F. Petersen, Inc. with 17 years of industry experience. He holds a Series 65 designation and has been with the firm since 2008. Carl F. Petersen, Inc. provides personalized investment management and occasional confidential financial planning to a diverse client base, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, small businesses, and investment companies. The firm employs proprietary technical and quantitative models across ETF-based strategies, emphasizing systematic timing indicators and tailored investment policy statements.

Active portfolio management Passive / index investing College savings (529s, UTMA, etc.) Tax-loss harvesting Retired Founder/Business Owner Mid-Career Professionals
user avatar

Carl P

Series 65

Prescott, AZ

Carl F. Petersen, Inc.

Carl Petersen is a Series 65 licensed financial advisor with 28 years of experience at Carl F. Petersen, Inc., located in Prescott, AZ. He has been with the firm since its founding in 1998. Outside of his advisory role, Petersen is involved as a commodity pool operator or commodity trading advisor with CB Trading. Carl F. Petersen, Inc. serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, small businesses, and investment companies, managing approximately $43 million for about 130 clients. The firm uses proprietary technical and quantitative models across four core ETF-based strategies and emphasizes systematic timing indicators, tailored investment policy statements, and regular portfolio reviews.

Active portfolio management Passive / index investing College savings (529s, UTMA, etc.) Tax-loss harvesting Retired Founder/Business Owner Mid-Career Professionals
user avatar

Carl P

Series 65

Prescott, AZ

Carl F. Petersen, Inc.

Carl Petersen Jr. is a financial advisor with Carl F. Petersen, Inc. in Prescott, AZ, holding a Series 65 designation and 18 years of industry experience. He has been with Carl F. Petersen, Inc. since 2008 and is also a director of CB Trading Inc., a registered incubator fund based in the British Virgin Islands that consists solely of principal funds and is not solicited to his firm’s clients. Additionally, he has been involved in teaching since 1995. Carl F. Petersen, Inc. is a team-based firm managing approximately $43 million for around 130 clients, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, small businesses, and investment companies. The firm employs proprietary technical and quantitative models across ETF-based strategies, emphasizing systematic timing indicators, tailored investment policy statements, and regular portfolio reviews.

Active portfolio management Passive / index investing College savings (529s, UTMA, etc.) Tax-loss harvesting Retired Founder/Business Owner Mid-Career Professionals
user avatar

Nicholas P

Series 65

Prescott, AZ

Carl F. Petersen, Inc.

Nicholas Petersen is a financial advisor at Carl F. Petersen, Inc. in Prescott, AZ, holding a Series 65 designation with 10 years of industry experience. He has been affiliated with Copenhagen Business School since 2011. Carl F. Petersen, Inc. is a team-based firm managing approximately $43 million for about 130 clients, offering personalized investment management and occasional confidential financial planning. The firm serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, small businesses, and investment companies, employing proprietary technical and quantitative models across core ETF-based strategies with an emphasis on systematic timing indicators and tailored investment policy statements.

Active portfolio management Passive / index investing College savings (529s, UTMA, etc.) Tax-loss harvesting Retired Founder/Business Owner Mid-Career Professionals
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