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Cannon Wealth Management Services

Updated today

Client assets under management

$199,591,456

Clients

374

14% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

75

High

Average account size

$533,667

About

Cannon Wealth Management Services provides personalized financial planning and both discretionary and non‑discretionary investment management to individuals (including high‑net‑worth clients), families, family offices, trusts, estates, private foundations, and qualified retirement plans. The firm offers portfolio management, retirement‑plan advisory, and standalone or ongoing financial planning, and operates a wrap‑fee program for a subset of transition clients.

The firm’s investment process centers on a client‑specific analysis of financial circumstances, tax considerations, liquidity needs and risk tolerance, applying fundamental research with a generally long‑term orientation while permitting shorter‑term trades when appropriate. CWMS implements diversified strategies using mutual funds and ETFs and, where suitable, individual equities, corporate bonds, REITs, private/alternative funds and variable annuities, and may recommend External Managers or investment platforms for portions of client assets.

Distinctive features include cross‑disciplinary affiliations and licensing: certain CWMS personnel are registered representatives of a broker‑dealer and licensed insurance agents who may offer commissionable products, and the firm is affiliated with an accounting/tax practice that provides tax preparation and planning services. Those overlapping roles, together with the firm’s wrap‑fee program for transition clients, are disclosed in the brochure and represent potential conflicts of interest that clients should consider when evaluating CWMS.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Private / alternative investments Real estate investing Wealth management

Occupation focus

Founder/Business Owner

Fee options

Fixed

Fixed fees up to $25,000 for financial planning services

Percentage

$0 - $99,999: 1.800% $100,000 - $249,999: 1.675% $250,000 - $499,999: 1.550% $500,000 - $999,999: 1.425% $1,000,000 - $1,999,999: 1.300% $2,000,000 - $2,999,999: 1.175% $3,000,000 - $3,999,999: 1.050% $4,000,000 - $4,999,999: 0.925% $5,000,000 - $7,499,999: 0.800% $7,500,000 - $9,999,999: 0.675% $10,000,000 - $12,499,999: 0.550% $12,500,000 - $14,999,999: 0.425% $15,000,000+: 0.300%

Commissions

Commission-based compensation for insurance products and securities transactions by certain representatives through affiliated broker-dealer

Project-based

Up to $400 per hour for some financial planning clients

Other

Fee-only: Fixed fees for financial planning services up to $25,000; hourly rates up to $400/hour

Main office location

Cannon Wealth Management Services

2160 Country Club Road

Winston Salem NC 27104, United States

Number of offices

2

Most active in

Florida · Georgia · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph P

Series 66

Winston Salem, NC

Cannon Wealth Management Services

Joseph Perkins is a financial advisor at Cannon Wealth Management Services with nine years of industry experience. He holds a Series 66 designation and has worked at Cannon & Company, LLP since 2016, where he is involved in partner and client relationship management as well as staff and administrative duties at a full-service accounting firm. Perkins also has experience as a registered representative monitoring investment portfolios. Cannon Wealth Management Services offers personalized financial planning and investment management to individuals, families, trusts, estates, private foundations, and qualified retirement plans. The firm employs a client-specific investment approach focused on long-term strategies using diversified assets, including mutual funds, ETFs, individual equities, and alternative investments.

Private / alternative investments Real estate investing Wealth management Founder/Business Owner
user avatar

Matthew H

CFP®, Series 63, Series 66

Winston Salem, NC

Cannon Wealth Management Services

Matthew Hearn is a CFP® professional with 21 years of industry experience, currently serving at Cannon Wealth Management Services. His prior roles include positions at LPL Financial LLC and Private Client Services, LLC. Outside of his advisory work, he is president of Method To My Money, Inc., an organization focused on faith-based financial education through classes, written and recorded materials, and one-on-one counseling. Cannon Wealth Management Services provides personalized financial planning and investment management to individuals, families, family offices, trusts, estates, and qualified retirement plans. The firm employs a client-specific approach that incorporates tax considerations and risk tolerance, utilizing diversified strategies including mutual funds, ETFs, individual equities, and alternative investments.

Private / alternative investments Real estate investing Wealth management Founder/Business Owner
user avatar

Raymond W

Series 63, Series 66

Winston Salem, NC

Cannon Wealth Management Services

Raymond Wilcox Jr. is a financial advisor and owner at Cannon Wealth Management Services with 23 years of industry experience. He has previously worked at LPL Financial and Invest Financial Corporation. Outside of his advisory role, he serves as president of the Stratford Rotary Club in Winston-Salem, NC. Cannon Wealth Management Services provides personalized financial planning and investment management to individuals, families, family offices, trusts, estates, private foundations, and qualified retirement plans. The firm employs a client-specific approach that integrates fundamental research and diversified strategies across various asset classes, with both discretionary and non-discretionary services.

Private / alternative investments Real estate investing Wealth management Founder/Business Owner
user avatar

William A

Series 66

Winston Salem, NC

Cannon Wealth Management Services

William Amburn is a financial advisor at Cannon Wealth Management Services with 23 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial and Private Client Services, LLC. Amburn is also a partner at Cannon & Company, LLP, a CPA firm. Cannon Wealth Management Services offers personalized financial planning and investment management to individuals, families, trusts, and qualified retirement plans, emphasizing a client-specific approach that incorporates tax considerations and risk tolerance through diversified strategies.

Private / alternative investments Real estate investing Wealth management Founder/Business Owner
user avatar

Adam M

Series 66

Winston Salem, NC

Cannon Wealth Management Services

Adam Mcmillian is a financial advisor at Cannon Wealth Management Services with two years of industry experience. He holds a Series 66 designation and has worked at Cannon Wealth Management since 2022. Prior to his advisory career, he was involved in tree services and hospitality. Adam serves on the board of directors for Stokes United, an organization that raises funds to support local nonprofits. Cannon Wealth Management Services provides personalized financial planning and investment management to individuals, families, trusts, and qualified retirement plans. The firm’s investment approach combines client-specific financial analysis with diversified strategies including mutual funds, ETFs, and alternative investments, emphasizing a generally long-term perspective.

Private / alternative investments Real estate investing Wealth management Founder/Business Owner
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