Buttonwood Partners, Inc. logo

Buttonwood Partners, Inc.

Updated today

Client assets under management

$16,356,725

Clients

28

100% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

9

Very Low

Average account size

$584,169

About

Buttonwood Partners primarily serves high‑net‑worth individuals and a range of entities — including pension and profit‑sharing trusts, other trusts, charitable organizations, and corporations — providing continuous discretionary portfolio management and related advisory services. The firm also functions as a broker‑dealer that executes securities transactions and assists clients in establishing brokerage accounts, and it does not list non‑high‑net‑worth individual clients among its clientele.

Portfolio managers at the firm rely largely on fundamental analysis, may consider technical factors, and commonly manage concentrated, discretionary portfolios that can include cash, mutual funds, and occasional option hedges. Managers who provide advisory services are also registered securities representatives and directly enter and clear trades, with order batching and firm‑directed execution practices used when the manager determines it is advantageous.

Distinctive aspects include the firm’s dual role as both a registered investment adviser and an affiliated broker‑dealer, clearing through a third‑party clearing firm, and arrangements under which representatives receive portions of asset‑based fees while the firm may receive 12b‑1 fees from mutual funds. The brochure discloses historical regulatory matters (a 2006 NASD reporting matter and a 2018 FINRA acceptance) and describes implemented procedures, a Code of Ethics, and other controls intended to address trade reporting, third‑party transfers, and allocation practices.

Client services

Portfolio management

Expertise

Concentrated stock management Options & derivatives strategies

Occupation focus

Retired

Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% (Fixed Income), 1.00% (Balanced), 1.00% (Equity) $2,000,001 - $5,000,000: 0.75% (Fixed Income), 1.00% (Balanced), 1.00% (Equity) $5,000,001 - $10,000,000: 0.60% (Fixed Income), 0.95% (Balanced), 1.00% (Equity) $10,000,001+: 0.45% (Fixed Income), 0.75% (Balanced), 0.95% (Equity)

Other

Account minimum: $500 minimum annual fee Minimum fee: Minimum annual fee of $500; $125 per quarter

Main office location

Buttonwood Partners, Inc.

701 Deming Way, Suite 100

Madison WI 53717, United States

Number of offices

1

Most active in

Colorado · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Katie V

CFP®, Series 63

Madison, WI

Buttonwood Partners, Inc.

Katie Veloff is a CFP®-certified financial advisor with five years of industry experience, currently serving at Buttonwood Partners, Inc. since 2019. Her prior work includes roles in education and positions at the Wisconsin Energy Institute and MENARDS. Buttonwood Partners primarily serves high-net-worth individuals and various entities, providing discretionary portfolio management and advisory services. The firm employs fundamental analysis and manages concentrated portfolios, operating as both a registered investment adviser and affiliated broker-dealer.

Concentrated stock management Options & derivatives strategies Retired
user avatar

Bruce K

Series 63

Madison, WI

Buttonwood Partners, Inc.

Bruce Krueger is a financial advisor at Buttonwood Partners, Inc. in Madison, WI, holding a Series 63 designation and bringing 46 years of industry experience. He has been with Buttonwood Partners since 1990. Buttonwood Partners primarily serves high-net-worth individuals and various entities, including pension and profit-sharing trusts, charitable organizations, and corporations, offering continuous discretionary portfolio management and related advisory services. The firm combines fundamental analysis with occasional technical factors to manage concentrated, discretionary portfolios and operates as both a registered investment adviser and affiliated broker-dealer.

Concentrated stock management Options & derivatives strategies Retired
user avatar

Susan L

Series 66

Madison, WI

Buttonwood Partners, Inc.

Susan Lawton is a financial advisor at Buttonwood Partners, Inc. in Madison, WI, holding a Series 66 designation with 13 years of industry experience. She has been with Buttonwood Partners since 2008. Buttonwood Partners primarily serves high-net-worth individuals and various entities, including pension and profit-sharing trusts, charitable organizations, and corporations, providing discretionary portfolio management and related advisory services. The firm combines fundamental and technical analysis to manage concentrated portfolios and operates as both a registered investment adviser and affiliated broker-dealer.

Concentrated stock management Options & derivatives strategies Retired
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