Brown and Brown Financial Services, Inc.

The firm provides discretionary investment management primarily for individuals, individual retirement accounts, businesses, business retirement plans, and trusts, overseeing roughly $91 million across fewer than 50 client relationships. Portfolios are established in the client’s name at independent qualified custodians and managed on an individualized basis.

Investment decisions follow a long-term, asset-allocation framework informed by Modern Portfolio Theory, emphasizing preservation of principal and gradual wealth accumulation through high-quality, large-cap equities and investment-grade fixed income; trading is generally infrequent, with occasional tactical allocation adjustments. The firm memorializes client objectives in an Investment Policy Guideline Statement and monitors positions using fundamental and technical analysis and third-party research.

Noteworthy for a firm of its size, the adviser is affiliated with an introducing broker-dealer and has supervised persons registered as broker-dealer representatives and principals, and the affiliate may receive modest commissions and identifiable 12b-1 fees that can be credited against advisory fees—an arrangement that creates potential conflicts of interest that the firm discloses. The firm also does not vote client proxies (clients retain voting responsibility), does not take custody of client assets, and permits flexible administrative practices such as invoicing methods (including electronic payment options).