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Brooks Financial Advisory Group, Inc.

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Client assets under management

$15,060,933

Clients

58

10% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

29

Low

Average account size

$259,671

About

The firm provides investment advice and portfolio management primarily to individuals, retirement-plan participants, trusts, estates, charities, and business entities, offering portfolio management and individual-directed retirement account services. It manages roughly $16.6 million for about 58 clients through a two-advisor team.

Brooks Financial delivers personalized, non-discretionary portfolio management—providing continuous supervision and recommendations while obtaining client approval before executing transactions. The firm’s investment process relies on fundamental analysis and modern portfolio theory, with limited use of margin and option strategies when deemed suitable, and it treats rollover advice as fiduciary guidance.

Notably, the adviser reports all assets as non-discretionary, a structure that is uncommon among similarly supported firms and means clients retain trade authorization. Senior personnel are also licensed insurance agents who may earn commission-based compensation (the firm may offset advisory fees in some cases), and one principal performs bookkeeping and tax-preparation work on a limited basis—arrangements that introduce potential conflicts of interest that differ from many peers.

Client services

Portfolio management
Individual directed retirement account services

Expertise

Active portfolio management Options & derivatives strategies

Fee options

Percentage

$0 - $50,000: 2.00% annually $50,000 - $100,000: 1.50% annually $100,001 - $250,000: 1.00% annually $250,001 - $500,000: 0.75% annually $500,001 - $1,000,000: 0.60% annually $1,000,001 - $2,500,000: 0.50% annually $2,500,001 - $5,000,000: 0.40% annually $5,000,001+: 0.35% annually

Commissions

Commission-based compensation earned by licensed insurance agents affiliated with the firm for selling insurance products; separate and in addition to advisory fees

Other

Minimum fee: Start-up fee of up to $500 for first year, charged as one-quarter of annual advisory fee, non-refundable Fee-only: Fixed fees ranging from $50 to $100 per participant per quarter for Individual Directed Retirement Account Services, subject to negotiation

Main office location

Brooks Financial Advisory Group, Inc.

Lake Worth FL, United States

Number of offices

1

Most active in

Florida · North Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Carol S

Series 63, Series 65

Lake Worth, FL

Brooks Financial Advisory Group, Inc.

Carol Sherr is a financial advisor with Brooks Financial Advisory Group, Inc. in Lake Worth, FL, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. She has been associated with Investacorp Advisory Services, Inc. and Brooks Financial Advisory Group (formerly Sherr Investment) since 1999. Outside of advising, she works as an independent insurance agent and provides tax preparation services. Brooks Financial Advisory Group offers personalized portfolio management and retirement account services to individuals, pension and profit-sharing plans, trusts, estates, and other entities. The firm operates on a non-discretionary basis, emphasizing customized recommendations, continuous supervision, and regular account reviews, while also addressing retirement-account considerations and potential conflicts arising from its advisory and insurance roles.

Active portfolio management Options & derivatives strategies
user avatar

Daniel B

Series 63, Series 65

Lake Worth, FL

Brooks Financial Advisory Group, Inc.

Daniel Brooks is a financial advisor at Brooks Financial Advisory Group, Inc. in Lake Worth, FL, with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has been with the firm, including its predecessor Sherr Investment, since 2000. Outside of advisory services, he works as an independent insurance agent selling life insurance, annuities, and other insurance products, and provides tax preparation services. Brooks Financial Advisory Group offers personalized portfolio management and retirement account advisory services on a non-discretionary basis to individuals, pension and profit-sharing plans, trusts, estates, and other entities. The firm emphasizes customized recommendations with ongoing supervisory reviews and employs fundamental analysis and Modern Portfolio Theory in its investment approach.

Active portfolio management Options & derivatives strategies
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