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Brio Financial Group

Updated today

Client assets under management

$1,056,871,119

Clients

800

42% high-net worth

Advisors

13

of 21 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

62

Typical

Average account size

$1,321,089

About

Brio Financial Group serves individuals (including high net worth households), trusts, employer retirement plans, and business entities, providing discretionary asset management alongside standalone financial planning and retirement plan consulting. The firm reports managing about $1.06 billion in discretionary assets for roughly 800 clients through a multi-advisor team and also makes referrals to third-party money managers and sub-advisors.

Brio delivers individualized portfolio management and conducts regular account reviews, offering both wrapped accounts through its sponsored wrap program and non-wrap arrangements; it uses a mix of fundamental, technical, sector, ETF analysis and third-party manager due diligence in constructing portfolios. For retirement plan clients the firm accepts fiduciary roles under ERISA and notes it operates as a level-fee fiduciary under DOL guidance for retirement accounts.

Noteworthy features include a broader-than-typical financial planning scope — services expressly cover corporate and personal tax planning, cost segregation studies, corporate structure and real estate analysis, and mortgage/lines-of-credit evaluation — and ongoing retirement-plan consulting for plan sponsors. The firm’s advisory personnel are also licensed insurance professionals who may receive separate commission-based compensation for insurance sales, a disclosed conflict the brochure addresses through disclosure and policies.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning flat fees up to $25,000; set fees for third-party estate planning services when agreed upon in writing

Project-based

Hourly fee used to calculate refunds upon termination of financial planning engagements (specific rates not stated)

Other

Fee-only: Financial planning flat fees up to $25,000; retainer not exceeding $1,200 when services cannot be rendered within 6 months

Main office location

Brio Financial Group

19 Sutter Street

San Francisco CA 94104, United States

Number of offices

4

Most active in

California · Colorado · Florida · Georgia · Illinois · New Hampshire · New Jersey · New York · North Carolina · Oregon · Pennsylvania · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gene E

Series 66

San Francisco, CA

Brio Financial Group

Gene Elliott is a financial advisor at Brio Financial Group with 25 years of industry experience. He holds a Series 66 designation and has worked at Brio Financial Group since 2017, following a two-year tenure at Ameriprise Financial Services. Outside of advising, he is active as a product reviewer on YouTube. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers discretionary portfolio management primarily through a wrap fee program and delivers a wide range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advisory.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Jonathan C

Series 65

Denver, CO

Brio Financial Group

Jonathan Clements is a financial advisor at Brio Financial Group in Denver, CO, holding a Series 65 designation with seven years of industry experience. His prior roles include positions at Franklin Templeton and BNY Mellon. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, standalone financial planning, retirement plan consulting, and referrals to third-party money managers. The firm offers asset management through a wrap fee program and provides a broad range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Gerald A

Series 65, Series 66

San Francisco, CA

Brio Financial Group

Gerald Antonio is a financial advisor at Brio Financial Group in San Francisco, holding Series 65 and Series 66 licenses with 13 years of industry experience. He previously worked at Merrill Lynch for 11 years and The Northern Trust Co. for five years. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers asset management exclusively through a wrap fee program and delivers a broad range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Vivian S

Series 65

San Francisco, CA

Brio Financial Group

Vivian Segura is a financial advisor at Brio Financial Group in San Francisco, CA, holding a Series 65 designation. She has been with Brio Financial Group since 2022 and previously worked at Financial Partners Credit Union and the Youth Policy Institute. Brio Financial Group serves individuals, trusts, retirement plans, and business entities, offering asset management through a wrap fee program as well as financial and retirement plan consulting. The firm provides discretionary portfolio management using a combination of direct management and sub-advisers, with a consulting scope that includes estate and tax planning, mortgage and debt analysis, and corporate structure services.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Margaret C

CFP®

San Francisco, CA

Brio Financial Group

Margaret Callahan is a CFP® professional at Brio Financial Group with one year of industry experience. Her prior roles include positions at Focus Partners Wealth, RTD Financial, MOR Wealth Management, and MetLife Investment Management. Outside of financial advising, she worked at the Resnick Academic Support Center from 2020 to 2023. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers asset management exclusively through a wrap fee program and provides a broad range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Jamie A

CFP®, Series 65

San Diego, CA

Brio Financial Group

Jamie Alpaugh is a CFP® professional with five years of industry experience, currently serving as a financial advisor at Brio Financial Group since 2020. Prior to joining Brio, Alpaugh worked at Van Iwaarden Associates and Willis Towers Watson. Brio Financial Group serves individuals, trusts, retirement plans, and business entities, providing asset management, financial planning, retirement plan consulting, and referrals to third-party money managers. The firm offers asset management exclusively through a wrap fee program and provides a broad range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Mariana L

CFP®, Series 65

Austin, TX

Brio Financial Group

Mariana Llamas is a CFP® and holds a Series 65 license with four years of industry experience. She currently works at Brio Financial Group and has prior experience at firms including Xena Financial Planning LLC and The Rook. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers asset management exclusively through a wrap fee program and provides a broad range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advisory.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Rachel S

CFP®, Series 65

San Francisco, CA

Brio Financial Group

Rachel Shin is a CFP® and holds a Series 65 license, with five years of experience in financial advising. She has worked at Brio Financial Group since 2023 and previously held roles at Yeske Buie Inc., FMB Wealth Management, and McCarthy Wealth Management. Outside of her advisory career, she was involved with Kickin' Crab from 2015 to 2019. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers discretionary portfolio management through a wrap fee program and delivers a broad range of consulting, including estate and tax planning, mortgage and debt analysis, and corporate structuring.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Michael T

Series 63, Series 65

San Francisco, CA

Brio Financial Group

Michael Telford is a financial advisor at Brio Financial Group in San Francisco, CA, holding Series 63 and Series 65 licenses with nine years of industry experience. His prior roles include positions at Ernst & Young, Ameriprise Financial Services, and The Vanguard Group. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers discretionary portfolio management through a wrap fee program and a broad range of consulting services, including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Matthew B

Series 63, Series 66

San Francisco, CA

Brio Financial Group

Matthew Beck is a financial advisor at Brio Financial Group with 24 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked for American Century Investment Services, Inc. for 10 years before joining Brio in 2021. Brio Financial Group serves individuals, trusts, retirement plans, and business entities, offering asset management, financial planning, and consulting services. The firm provides discretionary portfolio management through a wrap fee program and delivers a broad range of consulting services including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Jonathan R

Series 65

San Francisco, CA

Brio Financial Group

Jonathan Rushton is a Series 65-licensed financial advisor at Brio Financial Group with three years of industry experience. Before joining Brio Financial Group in 2025, he worked at Corient and Portola Partners. Outside of his advisory role, Rushton coaches young children in multiple sports through the Volo Kids Foundation, a nonprofit supporting free sports programs for kids. Brio Financial Group serves individuals, trusts, retirement plans, and business entities, offering asset management through a wrap fee program as well as financial planning and consulting services that include estate and tax planning, mortgage analysis, and corporate structure advice. The firm combines discretionary portfolio management with sub-advisers and emphasizes a broad consulting approach alongside traditional investment management.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Brandon M

CFP®, ChFC®, Series 66

San Francisco, CA

Brio Financial Group

Brandon Miller is a CFP® and ChFC® with 26 years of industry experience. He has been with Brio Financial Group since 2017 and previously worked at Ameriprise Financial Services, Inc. for 17 years. Brio Financial Group serves individuals, trusts, retirement plans, and business entities, providing asset management, financial planning, and consulting services. The firm delivers asset management through a wrap fee program and offers a broad range of consulting services including estate and tax planning, mortgage and debt analysis, and corporate structure advice.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Yerim H

CFP®, Series 65

Seattle, WA

Brio Financial Group

Yerim Hahm is a CFP® and holds a Series 65 license, currently serving as a financial advisor at Brio Financial Group with one year of industry experience. Prior to joining Brio, Yerim worked at Flow Financial Planning, Causing Group, and Cardinal Health. Brio Financial Group serves individuals, trusts, retirement plans, and business entities by providing asset management, financial planning, and consulting services. The firm offers discretionary portfolio management through a wrap fee program and delivers a broad range of consulting services including estate and tax planning, mortgage and debt analysis, and corporate structure advisory.

General retirement planning Charitable giving & philanthropy Founder/Business Owner Executive
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