Brighter Investing, PB LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$37,413,000
Clients
29
62% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
29
TypicalAverage account size
$1,290,103
About
Brighter Investing, PB LLC provides fee-only investment management, standalone and ongoing financial planning, coordinated tax-preparation services (via an independent CPA), and retirement-plan advisory to individual clients, including high-net-worth individuals, as well as institutional accounts such as 401(k) plans. The firm also makes affiliated private fund interests available to suitable investors, with those fund investments generally limited to accredited or otherwise qualified clients.
The firm’s investment approach emphasizes diversified, asset-class exposure across public and private securities—stocks, bonds, mutual funds, ETFs, private equity and third‑party managers—and applies a sustainable and impact investing framework that incorporates environmental, social and governance analysis. Adviser generally exercises discretionary authority for client accounts, uses model portfolios for plan participants, and structures financial-planning engagements as either one-time plans or ongoing advice with periodic meetings and tax-planning coordination.
Distinctive features include its role as a sponsor/affiliate to private funds managed by related general partners, a structure that creates side‑by‑side management and potential performance-fee conflicts that the firm discloses and limits to appropriate, accredited investors. The combination of a small advisory team managing a limited client base while offering affiliated private funds, coordinated tax services with an independent CPA, and retirement-plan participant support is less common among similarly sized supported advisers.
Client services
Financial planning
Portfolio management
Selection of other advisers
Educational seminars or workshops
Expertise
ESG / Sustainable investing
Private / alternative investments
Options & derivatives strategies
Retirement plans for business owners (SEP, solo 401k)
Fee options
Flat fee for financial planning services typically ranges from $4,000 to $15,000.
$0 - $1,000,000: 1.25% $1,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.75% $10,000,001 - $20,000,000: 0.30% Amounts over $20,000,000+: Negotiable
Insurance commissions earned by principal Gary T. Whitehurst from sales of insurance products.
Fee-only: Flat fee for financial planning services typically ranges from $4,000 to $15,000; negotiated fees for ongoing financial planning services may be monthly, quarterly, semi-annual, or annual.
Main office location
Brighter Investing, PB LLC
3550 Lenox Rd. Ne, 21 St Floor
Atlanta GA 30326, United States
Number of offices
1
Most active in
Brighter Investing, PB LLC has reported serving >5 clients in these states in the last 12 months.
Georgia · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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