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Brighter Investing, PB LLC

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Client assets under management

$37,413,000

Clients

29

62% high-net worth

Advisors

1

of 2 employees

Firm type

Independent

1 advisor

Clients per advisor

29

Typical

Average account size

$1,290,103

About

Brighter Investing, PB LLC provides fee-only investment management, standalone and ongoing financial planning, coordinated tax-preparation services (via an independent CPA), and retirement-plan advisory to individual clients, including high-net-worth individuals, as well as institutional accounts such as 401(k) plans. The firm also makes affiliated private fund interests available to suitable investors, with those fund investments generally limited to accredited or otherwise qualified clients.

The firm’s investment approach emphasizes diversified, asset-class exposure across public and private securities—stocks, bonds, mutual funds, ETFs, private equity and third‑party managers—and applies a sustainable and impact investing framework that incorporates environmental, social and governance analysis. Adviser generally exercises discretionary authority for client accounts, uses model portfolios for plan participants, and structures financial-planning engagements as either one-time plans or ongoing advice with periodic meetings and tax-planning coordination.

Distinctive features include its role as a sponsor/affiliate to private funds managed by related general partners, a structure that creates side‑by‑side management and potential performance-fee conflicts that the firm discloses and limits to appropriate, accredited investors. The combination of a small advisory team managing a limited client base while offering affiliated private funds, coordinated tax services with an independent CPA, and retirement-plan participant support is less common among similarly sized supported advisers.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Flat fee for financial planning services typically ranges from $4,000 to $15,000.

Percentage

$0 - $1,000,000: 1.25% $1,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.75% $10,000,001 - $20,000,000: 0.30% Amounts over $20,000,000+: Negotiable

Commissions

Insurance commissions earned by principal Gary T. Whitehurst from sales of insurance products.

Other

Fee-only: Flat fee for financial planning services typically ranges from $4,000 to $15,000; negotiated fees for ongoing financial planning services may be monthly, quarterly, semi-annual, or annual.

Main office location

Brighter Investing, PB LLC

3550 Lenox Rd. Ne, 21 St Floor

Atlanta GA 30326, United States

Number of offices

1

Most active in

Georgia · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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