Bright Lake Wealth Management, LLC

Bright Lake Wealth Management is a midsize advisory firm managing roughly $103.6 million for individuals (including high‑net‑worth clients), business entities, profit‑sharing plans, estates and trusts. The firm provides ongoing discretionary investment advisory and portfolio management, financial planning, and coordinates estate‑planning services through a partnership with Wealth.com while offering access to insurance products via its affiliate Bright Lake Financial.

Most clients are placed in model portfolios overseen by Bright Lake’s financial professionals and implemented through sub‑advisers or third‑party model managers, and the firm typically exercises discretionary authority to monitor and rebalance accounts. Bright Lake describes a goals‑based, household allocation approach and uses AE Wealth Management’s managed‑account platform to access model managers, trading services, and reporting.

Noteworthy items in the firm’s ADV include participation in the AE Wealth Management program, which the brochure characterizes as bundling custody, trading and reporting in a wrap‑style arrangement and for which AEWM provides a separate Wrap Fee Program Brochure. The ADV also discloses the firm’s affiliated insurance activities (including an insurance marketing organization relationship), significant advisor time spent on insurance sales, and public references to third‑party ratings and regulatory CRD disclosures, all of which the firm identifies as potential sources of conflicts for clients to consider.