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Bright Financial Advisors, Inc.

Updated today

Client assets under management

$725,252,971

Clients

663

34% high-net worth

Advisors

2

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

332

Very High

Average account size

$1,093,896

About

Bright Financial Advisors serves individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities, providing discretionary portfolio management, modular financial planning, and the selection of other advisers. The firm is SEC-registered, has been providing advisory services since 1996, and reports discretionary management of approximately $725 million across about 663 client relationships.

The firm emphasizes a long-term investment philosophy, uses fundamental analysis, and typically recommends a three- to five-year horizon while tailoring portfolios to client objectives and risk tolerance; it implements strategies using customized or model portfolios and periodic rebalancing. Bright commonly employs mutual funds (favoring institutional share classes when available), offers fixed-fee and hourly planning options, and recommends Charles Schwab for custody and trade execution.

Distinctive features disclosed in the brochure include affiliated activities as an insurance agency and that certain associated persons are licensed as certified public accountants; insurance products sold by firm-affiliated agents generate commission income separate from advisory fees, a conflict disclosed in the brochure. The firm also reports an unusually high client-to-advisor ratio and high assets per advisor—roughly 663 clients and $725 million AUM with two listed advisors (on the order of 300+ clients and over $360 million AUM per advisor)—which is uncommon for peer team firms and may indicate more standardized servicing, delegation, or reliance on institutional custodial relationships.

Client services

Financial planning Portfolio management

Expertise

Wealth management

Fee options

Fixed

Fixed fee for financial planning services generally ranges from $500 to $5,000, negotiable

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.75% annually Over $2,000,000+: 0.50% annually

Commissions

Commission-based compensation earned by licensed insurance agents affiliated with the firm for selling insurance products, separate from advisory fees

Project-based

$100 to $200 per hour for modular financial planning or consulting services, negotiable

Other

Account minimum: $5,000 annual minimum fee to open and maintain an advisory account Minimum fee: $5,000 annual minimum fee to open and maintain an advisory account; $500 minimum fee for financial planning services Fee-only: Fee-only independent financial advisor; advisory fees as described in fee tiers and fixed/hourly fees for financial planning

Main office location

Bright Financial Advisors, Inc.

450 W. Centre Avenue, Suite C

Portage MI 49024, United States

Number of offices

1

Most active in

California · Colorado · Florida · Illinois · Louisiana · Michigan · Nebraska · New York · North Dakota · Ohio · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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