Bradley Wealth LLC

Bradley Wealth serves individual and high‑net‑worth clients, providing discretionary investment management, comprehensive financial planning, retirement‑plan consulting, and access to third‑party and automated advisory platforms. The firm also conducts due diligence and recommends alternative investments and separately managed accounts or model portfolios when suitable.

The firm’s investment approach emphasizes personalized asset allocation, fundamental analysis, strategic diversification, and periodic rebalancing across equities, fixed income, ETFs, and alternatives, and it may incorporate third‑party managers or Betterment’s goal‑based digital platform. For employer‑sponsored retirement savings, Bradley Wealth uses an account‑aggregation tool (Pontera) to view and, where permissible, reallocate holdings, and it may authorize borrowing or margin in separately managed accounts when aligned with a client’s objectives.

What distinguishes Bradley Wealth from many peers is its combination of digital sub‑advisory arrangements (doing business as Bleum Wealth through Betterment), use of Pontera to access retirement plan assets, and an explicit practice of permitting borrowing in separately managed accounts — features that are relatively uncommon among similar firms. The firm also discloses that some investment adviser representatives are licensed insurance agents who may offer insurance products and receive separate compensation, a conflict of interest the firm acknowledges and manages.