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Boulevard

Updated today

Client assets under management

$117,406,247

Clients

266

14% high-net worth

Advisors

4

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

67

High

Average account size

$441,377

About

Boulevard Wealth Management is a small team-based SEC-registered investment adviser managing roughly $119 million for individuals — including high-net-worth households — and institutional clients. The firm offers comprehensive services including financial planning, discretionary portfolio management, pension consulting, selection of other advisors, research projects, and insurance advisory services.

Boulevard’s investment approach emphasizes long-term strategic asset allocation and fundamental security analysis, with portfolios implemented primarily through mutual funds and ETFs and monitored regularly (typically semi-annually or more for larger accounts). The firm provides both modular, project-based strategic advice and ongoing discretionary portfolio management, and generally favors lower-cost share classes when available.

Noteworthy distinctions include an affiliated independent insurance agency licensed in multiple states, through which representatives may receive customary commissions on insurance products — a disclosed potential conflict of interest the firm says it manages. Boulevard also publishes periodicals/newsletters and conducts educational seminars or workshops for clients, services that are uncommon among similar team firms, and its advisory team holds multiple advanced credentials (CFP, CFA and several insurance/advanced planning designations).

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops Research & analysis projects

Expertise

Wealth management Business succession planning

Occupation focus

Founder/Business Owner Executive

Fee options

Percentage

$100,000 - $999,999: 1.25% annually $1,000,000 - $1,999,999: 1.00% annually $2,000,000+: 0.75% annually

Commissions

Insurance commissions may be received by the firm's insurance agency for sale of life, disability, annuities, and long-term care insurance products

Project-based

Strategic Advisory hourly rates range from $100 to $400; $275 per hour for research services

Other

Account minimum: $100,000 for non-accredited investors (Portfolio Advisory Services), $1,000,000 for accredited investors (Portfolio Advisory Services), $200,000 minimum account size for Portfolio Advisory services for non-accredited clients unless waived, $1,000,000 minimum for institutional clients unless waived Minimum fee: Minimum Portfolio Advisory fee of $2,500 per annum for individual investors; Minimum Strategic Advisory fee of $2,500 or $5,000 depending on client category; Intake fee of $500 at contract signing Fee-only: Strategic Advisory services charged hourly at $100 - $400 per hour; $275 per hour for research or information gathering

Main office location

Boulevard

7825 Washington Avenue, Suite 100

Bloomington MN 55439, United States

Number of offices

1

Most active in

Minnesota

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brennan M

CFP®

Bloomington, MN

Boulevard

Brennan McCarthy is a CFP® professional with seven years of industry experience, currently serving at Boulevard Wealth Management, Inc. in Bloomington, MN. He has been with Boulevard since 2014 and is a licensed Accident/Life/Health Insurance Agent in Minnesota. Outside of his advisory role, McCarthy is a partner in CBM Real Estate, LLC, a residential property rental business. Boulevard Wealth Management provides financial planning, discretionary portfolio management, and related advisory services to individuals, including high-net-worth households, and small business clients. The firm follows a long-term, strategic asset allocation approach, primarily recommending mutual funds and exchange-traded funds, and offers additional services such as pension consulting, insurance advisory, and educational seminars.

Wealth management Business succession planning Founder/Business Owner Executive
user avatar

Troy N

CFP®, CFA®, Series 63

Bloomington, MN

Boulevard

Troy Noor is a CFP® and CFA® with 14 years of experience in financial advising. He has been with Boulevard Wealth Management, Inc. since 2013. Outside of his advisory role, he is a partner in Noors Villa, LLC, a residential property rental business. Boulevard Wealth Management provides financial planning and discretionary portfolio management services to individual and small business clients, managing approximately $113 million in assets. The firm employs a long-term, strategic asset allocation approach, emphasizes low-cost mutual funds and ETFs, and offers additional services such as insurance advisory and educational seminars.

Wealth management Business succession planning Founder/Business Owner Executive
user avatar

Isaac B

Series 66

Bloomington, MN

Boulevard

Isaac Benner is a financial advisor at Boulevard with four years of industry experience. He holds the Series 66 designation and previously worked at The Oak Ridge Financial Services Group, Inc and White Oaks Wealth Advisors. Outside of finance, his background includes roles in hospitality and political organizations. Boulevard Wealth Management provides financial planning, discretionary portfolio management, and related advisory services to individuals and small businesses. The firm employs a long-term, strategic asset allocation approach, focusing on mutual funds and ETFs, and also offers educational seminars and publishes newsletters.

Wealth management Business succession planning Founder/Business Owner Executive
user avatar

Derek V

ChFC®, Series 63

Bloomington, MN

Boulevard

Derek Villars is a ChFC® and Series 63 licensed advisor with 15 years of industry experience. He has been with Boulevard Wealth Management, Inc. since 2014. In addition to his advisory role, Villars is a licensed life and health insurance agent and general agent of Boulevard Wealth Management’s insurance agency. Boulevard Wealth Management serves individual and small business clients, offering financial planning, discretionary portfolio management, and insurance advisory services. The firm manages approximately $113 million in discretionary assets and follows a long-term, strategic asset allocation approach that emphasizes mutual funds and ETFs, periodic portfolio reviews, and cost-efficient share classes.

Wealth management Business succession planning Founder/Business Owner Executive
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