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Bookends Financial Planning

Updated today

Total assets under management

$288,955,121

Total clients

503

14% high-net worth

Total advisors

6

of 10 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

84

Average account size

$574,463

About

Bookends Financial Planning serves individual (including high‑net‑worth) clients, retirement plans and corporate clients, managing roughly $288 million for about 500 clients through a six‑person advisory team. The firm offers discretionary and non‑discretionary portfolio management, written financial planning reports, and access to wrap fee and separately managed account programs.

Investment advice combines asset allocation with fundamental, technical, quantitative and qualitative analysis, and portfolios commonly include mutual funds, ETFs, individual equities, fixed income and structured investments. Bookends implements strategies on a discretionary basis with periodic reviews (at least annually), uses third‑party sub‑advisors and custodial program platforms, and may employ options strategies and customized model allocations when appropriate.

Noteworthy differences from many peers include operating out of five offices and publishing periodicals (newsletters, blogs, podcasts) while also offering recurring educational workshops and seminars at no charge to advisory clients. The firm’s personnel are licensed to sell insurance and may receive commissions for insurance products; Bookends discloses that potential conflicts from those commissions are managed under its fiduciary policies and procedures.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Fee options

Fixed

Fixed financial planning fees typically range from $500 to $5,000 depending on client circumstances.

Percentage

$0 - $1,999,999.99: 1.3% $2,000,000 - $9,999,999.99: 1.0% $10,000,000+: 0.75%

Commissions

Commissions may be received from insurance product sales by licensed agents associated with the firm.

Project-based

Hourly financial planning fee of $250 per hour.

Other

Fee-only: Financial planning fees typically range from $500 to $5,000 fixed fee or $250 per hour.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Bookends Financial Planning

7320 Us 31 S

Indianapolis IN 46227, United States

Number of offices

5

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