Bookends Financial Planning logo

Bookends Financial Planning

Updated today

Client assets under management

$338,127,238

Clients

520

17% high-net-worth

Advisors

6

of 10 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

87

High

Average account size

$650,245

About

Bookends Financial Planning provides discretionary portfolio management, financial planning, and access to wrap-fee and separately managed account programs for individuals, high-net-worth clients, retirement plans, and corporations. As of December 31, 2025 the firm managed approximately $338,348,236 on a discretionary basis and serves roughly 520 clients across five offices.

The firm combines fundamental, technical, quantitative and qualitative analysis with model allocations (ranging from Conservative to Growth) that are customized to client objectives and reviewed at least annually; it also uses options strategies and may delegate investment authority to third‑party managers and sub‑advisors within sponsored programs. Bookends typically exercises trading discretion, monitors delegated managers, and provides written financial plans and ongoing implementation support.

Notable distinctions include a multi‑office footprint and a regular program of client communications — the firm publishes newsletters, blogs and podcasts and conducts free educational workshops and seminars for clients. Several principals are licensed insurance agents/brokers and may recommend insurance products for commissions; the brochure discloses this potential conflict and states the firm addresses it through its fiduciary policies and oversight, while custodial and execution services are provided through firms such as Raymond James and Schwab.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Expertise

Options & derivatives strategies Elder care planning

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Fee options

Fixed

Financial planning fees typically range from $1,500 to $10,000

Percentage

$0 - $1,999,999.99: 1.3% $2,000,000 - $9,999,999.99: 1.0% $10,000,000+: 0.75%

Commissions

Insurance product commissions as customary

Project-based

$350 per hour

Main office location

Bookends Financial Planning

7320 Us 31 S

Indianapolis IN 46227, United States

Number of offices

5

Most active in

Florida · Indiana · Kentucky · Louisiana · Ohio · Tennessee · Texas · Virginia · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Erin G

Series 65

Smithfield, KY

Bookends Financial Planning

Erin Guilfoil is a financial advisor at Bookends Financial Planning with a Series 65 designation and one year of industry experience. Prior to joining Bookends Financial Planning, Erin worked at Dow Chemical for 18 years. Bookends Financial Planning serves individual, retirement plan, and corporate clients, managing approximately $288 million for around 500 clients through a six-person advisory team. The firm combines multiple analytical approaches in its investment advice and offers discretionary portfolio management, written financial plans, and access to various managed account programs.

Options & derivatives strategies Elder care planning
user avatar

Jack B

Series 65

Indianapolis, IN

Bookends Financial Planning

Jack Boston is a financial advisor at Bookends Financial Planning in Indianapolis, IN. He holds a Series 65 designation and has been with Wetzel Investment Advisors d/b/a Bookends Financial Planning since 2023. Boston has no prior industry experience before joining the firm. Bookends Financial Planning serves individual, retirement plan, and corporate clients, managing approximately $288 million for about 500 clients through a six-person advisory team. The firm combines multiple analytical approaches in its investment advice and offers discretionary portfolio management with periodic reviews, educational workshops, and publishing activities.

Options & derivatives strategies Elder care planning
user avatar

Sarah B

Series 66

Indianapolis, IN

Bookends Financial Planning

Sarah Boston is a financial advisor with Bookends Financial Planning in Indianapolis, IN, holding a Series 66 credential and 23 years of industry experience. She has been with Bookends Financial Planning and affiliated Raymond James entities since 2013. Outside of her advisory role, she owns and operates Boston Solutions, LLC, a private dining and retail business. Bookends Financial Planning serves individual, retirement plan, and corporate clients, managing approximately $288 million for around 500 clients through a six-person advisory team. The firm combines multiple investment analysis methods and offers discretionary portfolio management, utilizing third-party sub-advisors and customized strategies.

Options & derivatives strategies Elder care planning
user avatar

Robert W

Series 66

Indianapolis, IN

Bookends Financial Planning

Robert Wetzel is a financial advisor at Bookends Financial Planning with 25 years of industry experience. He holds the Series 66 designation and has worked at Skybridge Investments LLC and Raymond James Financial Services Advisors, Inc. He is also the owner and president of Bookends Realty, LLC, a real estate holding company. Bookends Financial Planning serves individual, retirement plan, and corporate clients, managing approximately $288 million across about 500 clients through a six-person advisory team. The firm provides discretionary and non-discretionary portfolio management, written financial planning reports, and access to wrap fee and separately managed account programs, employing a multifaceted investment approach that includes asset allocation, fundamental and technical analysis, and customized strategies.

Options & derivatives strategies Elder care planning
user avatar

Tanner B

Series 65

Indianapolis, IN

Bookends Financial Planning

Tanner Boston is a financial advisor with Bookends Financial Planning in Indianapolis, IN. He holds a Series 65 designation and has experience working with Wetzel Investment Advisors, Inc. and Calamos Investments. Bookends Financial Planning serves individual, high-net-worth, retirement plan, and corporate clients, managing approximately $288 million for around 500 clients through a six-person advisory team. The firm combines asset allocation with various analytical approaches and offers discretionary portfolio management, educational workshops, and publishes periodicals for its clients.

Options & derivatives strategies Elder care planning
user avatar

Kerst T

Series 66

Rixeyville, VA

Bookends Financial Planning

Kerst Ter Weele is a financial advisor at Bookends Financial Planning with 23 years of industry experience. He holds a Series 66 designation and previously worked at LPL Financial for 16 years before joining Bookends in 2023. Outside of his advisory role, he is involved in a cattle business partnership with a local farmer. Bookends Financial Planning serves individual, retirement plan, and corporate clients, managing approximately $288 million across a six-person team. The firm combines multiple analytical approaches to portfolio management and offers discretionary and non-discretionary services, educational workshops, and publishes various client resources.

Options & derivatives strategies Elder care planning
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