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Blue Water Asset Management

Updated today

Client assets under management

$412,668,897

Clients

916

13% high-net worth

Advisors

7

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

131

Very High

Average account size

$450,512

About

Blue Water Asset Management provides discretionary portfolio management, financial planning, consulting, and pension consulting to a mix of individual clients (including high-net-worth individuals) and institutional clients such as pension plans and insurance companies. The firm bills asset-based management fees and delivers services that include selection and monitoring of third‑party money managers and model portfolios.

Its investment process is tailored and discretionary, relying on Modern Portfolio Theory, a blend of long- and short‑term strategies, and the use of sub‑advisers and model portfolios to implement asset allocation across mutual funds, ETFs, REITs, and other instruments. The brochure notes the firm generally does not prioritize tax efficiency as a primary objective and typically will not accommodate client restrictions for accounts managed via models or third‑party strategies.

Notable disclosures in the brochure include affiliations with licensed insurance agencies and the presence of dually registered representatives (registered with a broker‑dealer), and the firm explicitly lists insurance companies among its client types — arrangements that can introduce commission and referral conflicts. The firm also documents advice on real‑estate-related investments (REITs and interests in real estate partnerships) alongside its advisory services, a combination that is less common among similarly sized team advisory firms.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Real estate investing

Fee options

Fixed

Financial planning services fixed fee ranges between $500 - $5,000, negotiable

Commissions

Certain investment adviser representatives earn commissions on insurance products; commissions are separate from advisory fees.

Project-based

$165 - $275 per hour for planning and consulting services, negotiable

Main office location

Blue Water Asset Management

4120 E. Beltline Ave., Suite 100

Grand Rapids MI 49525, United States

Number of offices

3

Most active in

Arizona · Florida · Illinois · Michigan · North Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nicolle R

Series 65

Grand Rapids, MI

Blue Water Asset Management

Nicolle Rumsey is a financial advisor at Blue Water Asset Management with six years of industry experience. She holds a Series 65 designation and has previously worked at LPL Financial. Outside of her advisory role, she is an independent contractor for J&N Cleaning in Cedar Springs, MI. Blue Water Asset Management provides discretionary portfolio management, financial planning, and pension consulting to individual, high-net-worth, and institutional clients. The firm employs tailored, discretionary strategies using model portfolios and third-party sub-advisers, serving a diverse client base that includes pension plans, banks, and insurance companies.

Options & derivatives strategies Real estate investing
user avatar

Jay G

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Jay Greer is a financial advisor at Blue Water Asset Management with 15 years of industry experience. He holds Series 63 and Series 65 designations and has been with Blue Water Asset Management since 2015. In addition to his advisory role, he is a partner and 20% owner of Renucell Group, LLC, a health care company specializing in skin cream, where he participates in strategic planning and operational oversight. Blue Water Asset Management serves individual, high-net-worth, and institutional clients by providing discretionary portfolio management, financial planning, pension consulting, and advisory consulting. The firm employs tailored, discretionary strategies using model portfolios and third-party sub-advisers and offers a broad range of investment options and pension services.

Options & derivatives strategies Real estate investing
user avatar

Mark R

ChFC®, Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Mark Redfield is a financial advisor at Blue Water Asset Management with 39 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. His prior roles include positions at Silver Oak Securities, LPL Financial, and INVEST Financial Corporation, and he has operated Redfield Financial Group since 1986. Outside of his advisory work, he is involved in managing timber land and carbon trading through Grass Lake East Properties LLC. Blue Water Asset Management provides discretionary portfolio management, financial planning, pension consulting, and advisory services to a diverse client base that includes individuals, high-net-worth clients, and institutional investors. The firm employs tailored, discretionary strategies incorporating model portfolios, third-party sub-advisers, and a range of investment vehicles such as REITs, structured notes, and variable annuities, alongside pension consulting and affiliated insurance activities.

Options & derivatives strategies Real estate investing
user avatar

David T

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

David Teroller is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. He has been with Blue Water Asset Management since 2015 and is also associated with Redfield Financial Group, where he has worked since 1990. Outside of advisory work, he is involved with DTL Enterprise, LLC, a company engaged in internet distribution of consumer products. Blue Water Asset Management provides discretionary portfolio management, financial planning, pension consulting, and advisory services to individual, high-net-worth, and institutional clients. The firm employs tailored, discretionary strategies using model portfolios and third-party sub-advisers and offers a broad range of investment types along with pension consulting and insurance-related services.

Options & derivatives strategies Real estate investing
user avatar

Benjamin R

Series 65

Grand Rapids, MI

Blue Water Asset Management

Benjamin Redfield is a financial advisor with Blue Water Asset Management in Grand Rapids, MI. He holds a Series 65 designation and has one year of industry experience. Prior to joining Blue Water, he worked at Redfield Financial Group and has experience in education roles at Spring Arbor University and Northpointe Christian High School. Blue Water Asset Management serves individual, high-net-worth, and institutional clients, offering discretionary portfolio management, financial planning, and pension consulting. The firm employs tailored strategies using model portfolios and third-party sub-advisers and provides a broad range of investment services including pension consulting and advisory services to insurance-company clients.

Options & derivatives strategies Real estate investing
user avatar

Theodore T

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Theodore Terzian Jr. is a financial advisor with Blue Water Asset Management and holds Series 63 and Series 65 licenses. He has 34 years of industry experience, including roles at Silver Oak Securities, LPL Financial, and Invest Financial Corporation. In addition to his advisory work, he is involved in sales of non-variable life insurance. Blue Water Asset Management provides discretionary portfolio management, financial planning, and pension consulting to individual, high-net-worth, and institutional clients. The firm utilizes tailored, discretionary strategies with model portfolios and third-party sub-advisers, serving a diverse client base that includes pension plans, banks, and insurance companies.

Options & derivatives strategies Real estate investing
user avatar

Beau R

CFP®, Series 65

Grand Rapids, MI

Blue Water Asset Management

Beau Redfield is a CFP® with seven years of industry experience, currently serving at Blue Water Asset Management since 2019. Prior to this, he worked at Redfield Financial Group and previously held a role at Blue Water Asset Management from 2016 to 2019. Blue Water Asset Management provides discretionary portfolio management, financial planning, pension consulting, and advisory services to individual, high-net-worth, and institutional clients. The firm employs tailored, discretionary strategies utilizing model portfolios and third-party sub-advisers, and offers a broad range of investment types including structured products and variable annuities.

Options & derivatives strategies Real estate investing
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