Blue Square Asset Management, LLC logo

Blue Square Asset Management, LLC

Updated today

Client assets under management

$365,592,750

Clients

184

70% high-net worth

Advisors

7

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

26

Very Low

Average account size

$1,986,917

About

Blue Square Asset Management is an SEC‑registered adviser serving individuals (including high‑net‑worth clients), family offices and institutional investors, as well as a privately offered pooled investment vehicle. The firm provides financial planning, discretionary and non‑discretionary portfolio management, sub‑advisory model services, and sourcing, due‑diligence and monitoring for private fund investments.

The firm applies a proprietary Dynamic Cash Allocation® process that combines a quantitative, rules‑based model with a qualitative manager overlay to adjust allocations across equities, bonds, commodities, alternatives and cash. That risk‑managed approach is used across traditional growth and balanced portfolios and a suite of separately managed account strategies designed to provide direct exposure to spot digital assets, with custody and trading arrangements implemented through partners such as Anchorage and BitGo.

Several features distinguish Blue Square from many peers: an affiliated entity, Blue Square Digital, is registered with the NFA as a commodity pool operator and commodity trading advisor, and the firm sponsors and advises a private fund that is registered as a commodity pool and pays incentive allocations. The firm also discloses and advertises performance results (including predecessor performance) for certain strategies, operates multiple token‑specific SMA digital‑asset strategies, and at times utilizes borrowing or margin in separately managed accounts — a combination of activities that is uncommon among similar team advisers.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Options & derivatives strategies Tax-loss harvesting

Fee options

Fixed

Financial Planning and Consulting Fees: $2,500 to $50,000; Financial Advisory Fees: $5,000 to $25,000 (both negotiable)

Percentage

$0+: 0.25% - 1.50% annually (varies by client type, portfolio size, and services rendered) $0+: Up to 2.25% annually for SMA Digital Asset Strategies (inclusive of custodian fee)

Commissions

Certain supervised persons offer insurance products under separate commission-based arrangements

Performance-based

Private Fund: 2% per annum management fee plus 20% performance allocation with high-water mark

Other

Minimum fee: Financial Planning and Consulting Fees: $2,500 to $50,000 (negotiable); Financial Advisory Fees: $5,000 to $25,000 (negotiable) Fee-only: Financial planning, consulting, and investment advisory fees based on fixed fees and assets under management

Main office location

Blue Square Asset Management, LLC

17 State Street, 40 Th Floor

New York NY 10004, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Connecticut · Florida · Iowa · Massachusetts · Michigan · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · Texas · Utah · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Eric M

Series 66

New York, NY

Blue Square Asset Management, LLC

Eric Maidenberg is a financial advisor at Blue Square Asset Management, LLC with eight years of industry experience. He holds a Series 66 designation and has held roles at UBS Financial Services, UBS Hedge Fund Solutions, and Bankers Capital International. He is also the owner and operator of EJM Impact Solutions Inc., a business consultancy serving early to mid-stage companies on behalf of family offices. Blue Square Asset Management, LLC is an SEC-registered adviser serving individuals, family offices, retirement plans, other advisers, and a privately offered pooled fund. The firm employs a proprietary Dynamic Cash Allocation® process combining quantitative and qualitative approaches to manage exposures across various asset classes, including equities, bonds, commodities, alternatives, and cash.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
user avatar

Mark F

Series 63, Series 65, Series 66

Chandler, AZ

Blue Square Asset Management, LLC

Mark Finelli is a financial advisor at Blue Square Asset Management, LLC with four years of industry experience. He holds Series 63, 65, and 66 licenses and has previously worked at Celsius Network, INX Services Inc., Overstock, United Capital, and Total Safety. Blue Square Asset Management serves individuals, family offices, retirement plans, and other advisers, offering financial planning, portfolio management, and private fund due diligence. The firm uses a proprietary Dynamic Cash Allocation® process and has expanded into digital asset and commodity markets through its registered commodity trading and pool operations.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
user avatar

Andrew C

Series 63, Series 65

New York, NY

Blue Square Asset Management, LLC

Andrew Ceisler is a financial advisor at Blue Square Asset Management, LLC with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Raymond James Financial Services and UBS Financial Services. Blue Square Asset Management is an SEC-registered firm serving individuals, family offices, retirement plans, and other advisers. The firm uses a proprietary Dynamic Cash Allocation® process to manage diversified portfolios across equities, bonds, commodities, alternatives, and cash, and has expanded into digital asset markets through its registered commodity trading advisor and commodity pool operator entity.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
user avatar

Jay B

Series 63, Series 65

New York, NY

Blue Square Asset Management, LLC

Jay Bluestine is a financial advisor with Blue Square Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. His career includes roles at EPIC Insurance Brokers and Consultants, Norwood Financial Group, The Hotaling Group, Raymond James Financial Services, and UBS Financial Services. He serves as a director on the board of Tactual Labs Co. Blue Square Asset Management is an SEC-registered adviser serving individuals, family offices, retirement plans, other advisers, and a privately offered pooled fund. The firm uses a proprietary Dynamic Cash Allocation® process to manage diversified portfolios, including strategies focused on managed volatility and digital assets, and operates Blue Square Digital LLC, which manages a commodity pool focused on digital assets.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
user avatar

James D

Series 65

Austin, TX

Blue Square Asset Management, LLC

James Diorio is a financial advisor at Blue Square Asset Management, LLC in Austin, TX. He holds a Series 65 designation and has been with Blue Square since 2025. Diorio is also the CEO of TradeCraft Capital, a separate firm where he dedicates approximately 10 hours per week. Blue Square Asset Management serves individuals, family offices, retirement plans, and other advisers, offering financial planning, portfolio management, and private fund services. The firm employs a proprietary Dynamic Cash Allocation® process and has expanded into digital assets and commodities through affiliated entities.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
user avatar

Leonard M

Series 66

New York, NY

Blue Square Asset Management, LLC

Leonard Meshberg is a financial advisor at Blue Square Asset Management, LLC with 18 years of industry experience. He holds the Series 66 designation and previously worked at UBS Financial Services, Inc. and Raymond James Financial Services. Blue Square Asset Management is an SEC-registered adviser serving individuals, family offices, retirement plans, other advisers, and a privately offered pooled fund. The firm utilizes a proprietary Dynamic Cash Allocation® process to manage diversified portfolios across equities, bonds, commodities, alternatives, and cash, and has expanded into digital asset and commodity markets through its affiliated entity, Blue Square Digital LLC.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
user avatar

Francesco D

Series 66

New York, NY

Blue Square Asset Management, LLC

Francesco D'Andrea is a financial advisor with Blue Square Asset Management, LLC, holding a Series 66 designation and eight years of industry experience. He has worked at Blue Square since 2018 and previously held roles at Raymond James Financial Services and UBS Financial Services. Blue Square Asset Management is an SEC-registered adviser serving individuals, family offices, retirement plans, and other advisers. The firm employs a proprietary Dynamic Cash Allocation® process that combines quantitative rules and qualitative manager input to manage exposures across various asset classes, including equities, bonds, commodities, alternatives, and cash.

Active portfolio management Options & derivatives strategies Tax-loss harvesting
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