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Blue Rock Financial Group

Updated today

Client assets under management

$259,704,716

Clients

265

47% high-net worth

Advisors

5

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

53

Typical

Average account size

$980,018

About

Blue Rock Financial Group provides discretionary investment management, comprehensive financial planning, and retirement‑plan advisory services for individuals, high‑net‑worth clients, families, trusts, businesses, and plan sponsors. The firm acts as a fiduciary and implements customized strategies through a combination of internal portfolio management, unaffiliated independent managers, and third‑party platforms.

The investment approach is grounded in modern portfolio theory with a primary emphasis on ETF‑based, long‑term strategic asset allocation, periodic rebalancing, and selective tactical adjustments as market conditions warrant. Portfolios and planning are delivered through a mix of execution and advisory platforms — including institutional platforms and an advisor‑integrated robo‑advisor offering — with ongoing oversight and client reviews.

Noteworthy differences from many peers include the formal integration of an advisor‑guided robo‑advisor platform alongside traditional independent manager relationships and multiple institutional custodian partnerships, allowing for both automated ETF model portfolios and bespoke overlays. The firm also markets retirement plan ERISA advisory services, includes a team member with a Certified Student Loan Professional credential for student‑loan planning, and discloses that a firm principal maintains a separate insurance license and may earn commission compensation for insurance sales.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Wealth management

Occupation focus

Founder/Business Owner Retired Executive

Fee options

Fixed

Fixed project fees negotiated, ranging from $1,500 to $24,000 for initial financial planning; ongoing fixed fees $100 to $2,000 per month.

Percentage

$0 - $1,000,000: 1.50% annually $1,000,001 - $2,000,000: 1.05% annually $2,000,001 - $3,000,000: 0.92% annually $3,000,001 - $4,000,000: 0.79% annually $4,000,001 - $5,000,000: 0.66% annually $5,000,001 - $7,500,000: 0.54% annually $7,500,001+: 0.39% annually

Project-based

$350 to $500 per hour for financial planning services

Subscriptions

Ongoing financial planning fees range from $100 to $2,000 per month.

Other

Fee-only: Financial planning hourly rate $350 to $500; Fixed fees ranging from $1,500 to $24,000 for initial plans; Ongoing planning fees $100 to $2,000 per month.

Main office location

Blue Rock Financial Group

37458 Oyster House Road

Rehoboth Beach DE 19971, United States

Number of offices

2

Most active in

Delaware · Florida · Maryland · New Jersey · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Justin B

Series 65

Rehoboth Beach, DE

Blue Rock Financial Group

Justin Bennitt is a financial advisor at Blue Rock Financial Group with 16 years of industry experience. He holds a Series 65 credential and previously worked at Brandywine Global Investment Management, LLC for 11 years. He is also involved with Dravo Bay LLC. Blue Rock Financial Group serves individuals, high-net-worth families, trusts, businesses, and retirement plans, offering investment management, financial planning, and retirement-plan advisory services. The firm employs a long-term strategic asset allocation approach using low-cost ETFs and institutional share classes, integrating financial planning with ongoing portfolio monitoring and reviews.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Retired Executive
user avatar

Kelly W

CFP®

Wilmington, DE

Blue Rock Financial Group

Kelly Wilson is a CFP® professional with four years of industry experience, currently advising at Blue Rock Financial Group in Wilmington, DE. Prior to joining the firm, Kelly held roles at Dravo Bay LLC and had brief engagements with the American Heart Association and Hockessin Athletic Club. Blue Rock Financial Group serves individuals, families, trusts, businesses, and retirement plans, offering investment management and financial planning services. The firm emphasizes a low-cost, ETF-based investment approach rooted in modern portfolio theory and integrates financial planning with ongoing portfolio monitoring.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Retired Executive
user avatar

Carter M

CFP®

Rehoboth Beach, DE

Blue Rock Financial Group

Carter Mc Clung is a CFP® professional with four years of industry experience, currently serving at Blue Rock Financial Group. His prior roles include positions at Dravo Bay LLC and Bell Rock Capital, as well as work associated with the University of Delaware. Blue Rock Financial Group serves individuals, families, trusts, businesses, and retirement plans by providing investment management, financial planning, and retirement-plan advisory services. The firm employs a modern portfolio theory approach, focusing on low-cost ETFs and mutual funds, and integrates financial planning into its advisory relationships.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Retired Executive
user avatar

Todd R

CFP®, ChFC®, Series 63, Series 65

Rehoboth Beach, DE

Blue Rock Financial Group

Todd Roselle is a CFP® and ChFC® with 20 years of industry experience. He is currently with Blue Rock Financial Group and previously worked at Purshe Kaplan Sterling Investments and Cambridge Investment Research. Roselle serves on the State of Delaware Investment Committee and is president of the Harmon Bay Homeowners Association. Blue Rock Financial Group serves individuals, families, trusts, businesses, and retirement plans, offering investment management, financial planning, and retirement-plan advisory services. The firm emphasizes a modern portfolio theory approach with low-cost ETFs and passive mutual funds, integrating financial planning and utilizing both institutional and robo-advice platforms.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Retired Executive
user avatar

Christopher O

CFP®, Series 63, Series 65

Rehoboth Beach, DE

Blue Rock Financial Group

Christopher Owens is a CFP® professional with 17 years of industry experience. He is currently with Blue Rock Financial Group and has held prior roles at Wealthspire Advisors, Wealthspire Capital, Morgan Stanley, Spire Wealth Management, and Convergent Wealth Advisors. Owens is also involved with Dravo Bay LLC. Blue Rock Financial Group serves individuals, high-net-worth families, trusts, businesses, and retirement plans, offering investment management, financial planning, and retirement-plan advisory services. The firm’s approach emphasizes modern portfolio theory with a focus on low-cost ETFs and passive mutual funds, integrating financial planning and utilizing both institutional and robo-advice platforms.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner Retired Executive
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