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Blue Keel Financial Planning

Updated today

Total assets under management

$13,409,723

Total clients

18

0% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

18

Average account size

$744,985

About

The firm serves individual investors — including high net worth clients — as well as small businesses and trusts, providing comprehensive financial planning, ongoing portfolio management, and business consultation services. In addition to standard planning and investment supervision, the firm makes educational workshops and seminars available to clients and the public, both complimentary and fee-based.

Investment management typically follows a Core + Satellite approach that blends low-cost indexed core holdings with actively managed satellite positions, using mutual funds, ETFs and individual securities to meet client objectives. The firm applies fundamental analysis, seeks tax-aware portfolio construction (including consideration of qualified dividend income), and manages accounts on a discretionary or non-discretionary basis according to client preference.

Compared with many independent solo advisors, the firm maintains a relatively small client base with approximately $13.4 million in discretionary assets under management, indicating higher assets per client and more individualized engagement. It also offers an uncommon level of public-facing education for a firm of its size — periodic complimentary sessions plus paid seminars and speaking engagements — and provides flexible planning arrangements (one-time, retainer, or hourly) alongside implementation support.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Cash flow / budgeting Retirement withdrawal strategies College savings (529s, UTMA, etc.) General estate planning guidance Active portfolio management

Fee options

Percentage

Under $1,000,000 - $999,999: 1.25% (125 basis points) annually $1,000,000 - $4,999,999: 1.00% (100 basis points) annually $5,000,000 - $9,999,999: 0.75% (75 basis points) annually Over $10,000,000+: 0.50% (50 basis points) annually

Project-based

Hourly rate of $250 per hour, billed in 15-minute increments.

Subscriptions

Monthly retainer fees ranging from $250 to $2,500; Business consultation monthly fees from $1,500 to $25,000.

Other

Fee-only: Financial planning fees: One-Time Comprehensive Financial Plan fees from $2,000 to $10,000; Monthly retainer fees from $250 to $2,500; Hourly fees at $250 per hour; Business consultation monthly fees from $1,500 to $25,000; Educational seminars fees from $250 to $1,000; Speaking engagements fees from $250 to $5,000.

Main office location

Blue Keel Financial Planning

8 Wright Street, Suite 100

Westport CT 06880, United States

Number of offices

2

Most active in

Connecticut

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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