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Bison Wealth, LLC

Updated today

Total assets under management

$2,735,571,106

Total clients

8,569

69% high-net worth

Total advisors

53

of 78 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

162

Average account size

$319,240

About

Bison Wealth, LLC serves a broad mix of individuals (including high‑net‑worth clients), family offices, corporations, pension and profit‑sharing plans, and other institutional clients. The firm provides advisory and portfolio management, curated model portfolios, access to third‑party managers, financial planning, ERISA retirement‑plan services (including 3(38) and 3(21)(A) roles), and a Turnkey Asset Management Platform (TAMP) for unaffiliated registered investment advisers.

Bison builds outcome‑focused model portfolios (Protection, Lifestyle, Legacy) that blend tactical and strategic allocations across liquid securities, private‑market strategies and alternative investments, and may include interval funds and third‑party models or sub‑advisers. The firm also uses option‑based approaches — including an affiliate‑subadvised put option overlay program and box‑spread strategies — and manages accounts on both discretionary and non‑discretionary bases.

Compared with many enterprise peers, Bison’s offering of TAMP services to other advisers is a distinctive feature, and the firm discloses affiliated arrangements such as its overlay sub‑adviser Liquid Strategies, LLC and a financial interest in Howard Capital Management. Recent developments noted in the brochure include the February 2026 launch of “PowerMy401(k)” to manage workplace retirement accounts and explicit disclosures of promoter‑fee and affiliation arrangements that clients should consider.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning fees may be fixed fees as agreed

Percentage

Negotiable, up to 2.0% annually; may be fixed percent or tiered rates applied to different tranches of account value

Project-based

Financial planning fees may be charged on an hourly basis as agreed

Other

Minimum fee: $120 annually ($10 per month) administrative service fee per account, charged under certain circumstances Fee-only: Financial planning fees charged separate from advisory fees; can be fixed fee or hourly, monthly or quarterly basis as agreed in Financial Planning Agreement

Main office location

Bison Wealth, LLC

3550 Lenox Road Ne, Suite 2550

Atlanta GA 30326, United States

Number of offices

15

Most active in

Alabama · Arkansas · California · Colorado · Connecticut · Florida · Georgia · Idaho · Illinois · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nebraska · New Hampshire · New Jersey · New York · North Carolina · Ohio · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John P

Series 63, Series 65

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Michelle M

Series 63, Series 65

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Thomas G

Series 65

Weeki Wachee, FL

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Jeremy J

Series 65

Greensboro, NC

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Ronald S

Series 63, Series 65

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Becky L

Series 63, Series 65, Series 66

Boca Raton, FL

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Dirk W

Series 65

Eagle, ID

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Nicholas F

Series 65, Series 66

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Lane T

Series 65

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Christopher S

Series 65

Sarasota, FL

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

James A

Series 66

South Setauket, NY

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Richard M

Series 63, Series 65

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Erin H

Series 65

Tyler, TX

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Antonio L

Series 65

Pembroke Pines, FL

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
user avatar

Randy N

Series 66

Atlanta, GA

Bison Wealth, LLC

Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Executive
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