Billfold Budget Counseling logo

Billfold Budget Counseling

Updated today

Client assets under management

$0

Clients

35

0% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

35

Typical

Average account size

$0

About

Billfold Budget Counseling is a small, independent advisory firm that provides financial planning to individuals, families, and charitable organizations. Its services include project-based and hourly planning on topics such as retirement and distribution planning, cash flow and debt management, college savings, employee benefits optimization, estate planning, insurance review, and a stand‑alone budgeting engagement.

The firm does not provide investment management or exercise trading discretion; instead it develops written financial plans and offers investment recommendations and implementation guidance for clients to execute through custodians they select. Ongoing clients may subscribe to a monitoring service that includes plan updates, follow-up calls, and an annual review, while project or hourly engagements deliver a written plan and recommended action steps.

Compared with many peers, the firm uses an uncommon subscription model—an ongoing $200 per month paid in advance—and it expressly does not charge percentage‑of‑AUM or performance fees, does not take custody of client assets, and does not accept third‑party compensation for product sales. It also offers a separate non‑investment budgeting service (listed at $1,000–$1,500) and operates as a sole practitioner serving a small client base, which orients its practice toward planning engagements rather than discretionary portfolio management.

Client services

Financial planning

Expertise

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance

Fee options

Fixed

Budget creation service ranges from $1,000 to $1,500; Financial Planning fixed fee ranges from $2,000 to $3,000; Financial Coaching fixed fee ranges from $3,000 to $5,000

Project-based

$250 per hour for Project-Based Financial Planning; updated hourly rate noted as $325/hour in material changes

Other

Fee-only: Ongoing Comprehensive Financial Planning: $200 per month (paid in advance); Project-Based Hourly Financial Planning: $250 per hour (negotiable)

Main office location

Billfold Budget Counseling

14900 Magnolia Blvd, #55474

Sherman Oaks CA 91403, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Billy H

CFP®

Sherman Oaks, CA

Billfold Budget Counseling

Hello! My name is Billy (he/him), owner of Billfold Budget Counseling. I provide accessible financial advice for folks who want to see (or even make) significant, progressive change in our world. My goal is to help you tackle your financial challenges, so you can focus on making the world a more compassionate, diverse, and understanding place. I believe that money is not a natural thing. Be it overspending, living paycheck to paycheck, or a low credit score…these money mishaps are actually quite common. Because of this, I feel that there’s no shame in not understanding personal finance. Heck, when I was studying accounting as an undergrad, I managed to get in over my head with credit card debt. A situation due to a lack of personal finance knowledge. But this overwhelming burden would weigh on my every action, and my not-so-wise decision to ignore the problem only made it worse. I was eventually able to pay off my debt through sheer chance (and lots of part-time work), but I never wanted to feel that level of anxiety again. However, what was bad for me is often worse for others. In this country, there are haves and have-nots, and money has historically been hoarded by haves: rich, white, powerful men. As a privileged white male, I had the opportunities that lead me to eventually being debt-free. I could see how my challenges were relatively small compared to the structural issues that other folks face. So, I’ve made it my mission to not only provide financial planning, education, and coaching but to have my advice be as accessible as possible. Especially to those who have had dealt with money hardships, but still want to give back to their communities. That way, you can focus on your mission to make the world a compassionate, diverse, and understanding place. So if you’re ready to enlist help to tackle your financial burdens (without cliché, condescending advice like “eat less avocado toast” or “don’t buy lattes”), please reach out for a complimentary consultation. https://calendly.com/billfoldbudget/initialconsultation

Cash flow / budgeting Debt management Gen Y/Millennials (Born 1980-1995) Financial coaching / therapy
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