BFC PLANNING, Inc. logo

BFC PLANNING, Inc.

Updated today

Client assets under management

$3,691,866,439

Clients

11,327

5% high-net-worth

Advisors

229

of 229 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

49

Low

Average account size

$325,935

About

BFC Planning, Inc. provides financial planning, asset management and referral-based outside money manager services to a broad mix of clients, including individual (both non‑HNW and high‑net‑worth) clients, corporations, pensions, trusts and banks. The firm operates as an enterprise adviser with a network of IARs and platforms supporting approximately $3.8 billion in client assets and over 11,000 client relationships.

Advice is delivered through IARs who are typically independent contractors and who work with clients on a one‑on‑one basis to set objectives, impose account restrictions if desired, and select between multiple program structures (wrap and non‑wrap), sub‑advisers, and custodial arrangements. Portfolios are generally built from stocks, bonds, mutual funds and ETFs, though individual IARs may use concentrated, active trading or speculative strategies in certain client situations and may negotiate fee arrangements within firm‑provided ranges.

Distinctive features include the firm’s allowance for IAR‑level fee flexibility and its use of a variety of third‑party platforms, including discretionary held‑away account management via an order‑management system and a direct American Funds F‑2 share class program in which assets are held at the transfer agent. The firm also discloses firm‑level measures addressing mutual‑fund share class selection (including prohibitions and conversions of 12b‑1 fee share classes) following a prior SEC enforcement matter, and maintains affiliations with broker‑dealers and an insurance agency plus bank‑sweep arrangements that the firm notes can create potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Concentrated stock management Options & derivatives strategies Real estate investing

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Fee options

Fixed

Fixed fees for financial planning services generally range from $100 to $15,000; flat annual fees for ongoing planning services.

Percentage

$0+: up to 2.5% annually $0+: up to 1.5% annually (Held Away Account Management)

Commissions

Commissions on insurance and brokerage products if implemented through affiliated broker-dealers; may be offset against advisory fees.

Project-based

$150 to $400 per hour for financial planning and consulting services.

Other

Account minimum: $25,000 Fee-only: Financial planning hourly fees $150 to $400 per hour; fixed fees $100 to $15,000; flat annual fees for ongoing planning services.

Main office location

BFC PLANNING, Inc.

4201 42 Nd Street Ne, Suite 100

Cedar Rapids IA 52402, United States

Number of offices

136

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey S

Series 63, Series 65

Plano, TX

BFC PLANNING, Inc.

Jeffrey Schiller is a financial advisor at BFC Planning, Inc. with 42 years of industry experience. He holds Series 63 and Series 65 licenses and has been with BFC Planning and Berthel Fisher & Company Financial Services since 2012. Outside of his advisory role, he serves as the Financial Vice President for Congregation Tiferet Israel in Plano, Texas, where he prepares budgets and provides financial advice. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and pension plans through approximately 200 investment adviser representatives. The firm offers financial planning and portfolio management using various platforms and strategies, with a focus on stocks, bonds, mutual funds, and ETFs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Thomas G

Series 63

Cedar Rapids, IA

BFC PLANNING, Inc.

Thomas Gresham is a financial advisor at BFC PLANNING, Inc. with 55 years of industry experience. He holds a Series 63 designation and has worked at several firms, including Moloney Securities Asset Management LLC and Moloney Securities Co., Inc. He is currently affiliated with both BFC PLANNING, Inc. and Berthel, Fisher & Company Financial Services, Inc. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and pension plans through a network of approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to various third-party managers, employing a range of investment strategies while excluding advice on futures, hedge funds, and digital assets.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Ritchie H

Series 63, Series 65

Lafayette, IN

BFC PLANNING, Inc.

Ritchie Hoffman is a financial advisor at BFC PLANNING, Inc. with 22 years of industry experience. He holds the Series 63 and Series 65 designations. Hoffman has worked at BFC PLANNING, Inc. since 2016 and has been with Berthel Fisher & Company Financial Services, Inc. since 2009. He is also the owner and president of Hoffman Financial, a financial planning and insurance services business in Lafayette, IN. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and pension plans through a network of approximately 200 investment adviser representatives. The firm offers financial planning, portfolio management, and access to various sub-advisory programs, employing a range of investment strategies while excluding advice on futures, hedge funds, and digital assets.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Carrie S

Series 63, Series 65

Chase, MI

BFC PLANNING, Inc.

Carrie Strongheart is a financial advisor at BFC PLANNING, Inc. with 38 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked for Institutional Securities Corp and operates Strongheart Financial, a budgeting and retirement needs analysis service. She also has involvement in publishing through Taylor & Francis Group, LLC. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and trusts through a network of approximately 200 advisors. The firm offers financial planning, portfolio management, and access to various investment platforms and sub-advisory programs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Michael S

Series 63, Series 66

Cedar Rapids, IA

BFC PLANNING, Inc.

Michael Shinn is a financial advisor with BFC Planning, Inc. in Burlington, IA, holding Series 63 and Series 66 licenses and having 14 years of industry experience. He has worked at BFC Planning since 2019 and Berthel Fisher & Company Financial Services since 2015. Outside of his advisory role, Shinn serves as a board member for the Danville Athletic Booster Club and holds leadership and financial advisory roles at Harmony Bible Church in Danville, IA. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, pension and profit-sharing plans, trusts, and estates through approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to various third-party money managers, offering both wrap and non-wrap programs with a range of investment strategies.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Owen K

ChFC®, Series 63

Oneonta, NY

BFC PLANNING, Inc.

Owen Kennedy is a financial advisor at BFC Planning, Inc. with 26 years of industry experience. He holds the ChFC® designation and Series 63 license. Prior to joining BFC Planning in 2022, he has worked with Securities Management and Research, Inc. and American National Insurance since 2004. Outside of his advisory role, Kennedy owns a livestock farm and serves as a parish council member at St. Mary’s Church in Cooperstown, NY. BFC Planning, Inc. serves a diverse range of clients, including individuals, corporations, banks, and trusts, through approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to various advisory platforms and third-party managers, with investment strategies typically involving stocks, bonds, mutual funds, and ETFs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Steven G

Series 63, Series 65

Dallas, TX

BFC PLANNING, Inc.

Steven Gundy is a financial advisor with BFC Planning, Inc. in Dallas, TX, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. He has been with BFC Planning and Berthel Fisher & Company Financial Services since 2012. Outside of his advisory role, Gundy serves as a director and loan committee member at United Texas Bank, is involved with a bed and breakfast ranch as a partner and operator, and participates on the advisory boards of the Ackerman Center for Holocaust Studies and the Anti-Defamation League Texoma. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and pension plans through a network of approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to various sub-advisory and institutional platforms, with investment strategies that primarily utilize stocks, bonds, mutual funds, and ETFs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Arthur R

Series 63, Series 65

Merritt Island, FL

BFC PLANNING, Inc.

Arthur Roth II is a financial advisor at BFC Planning, Inc. with 29 years of industry experience. He holds Series 63 and Series 65 licenses and has been with BFC Planning since 2013. Prior to and concurrently, he has worked at Berthel Fisher & Company Financial Services since 2006. Outside of his advisory roles, Roth is president of Roth Financial Group and Roth Tax Advisory Group, which focus on investments, insurance, and tax preparation. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, pension and profit-sharing plans, and trusts, through a network of approximately 200 investment adviser representatives. The firm offers a range of financial planning and portfolio management services, utilizing multiple platforms and allowing tailored fee structures and investment strategies.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Randy W

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Randy Wilcox is a financial advisor at BFC Planning, Inc. with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Berthel Fisher & Company Financial Services, Inc. and Securities Management & Research, Inc. in various capacities. Wilcox also serves as an officer for affiliated companies of Berthel Fisher & Company. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and trusts through approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to sub-advisory programs, utilizing multiple platform arrangements and offering both wrap and non-wrap fee programs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Curtis L

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Curtis Lund is a financial advisor with BFC Planning, Inc. and Berthel, Fisher & Company Financial Services, Inc., holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He previously worked at Moloney Securities Asset Management and Wilbanks Securities Advisory. Outside of finance, he operates a small catering service for private events. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and pension plans through a network of approximately 200 advisors. The firm provides financial planning, portfolio management, and access to various investment platforms and sub-advisors, with a range of strategies tailored to client needs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Terry B

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Terry Betzelberger is a financial advisor at BFC PLANNING, Inc. with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with firms including Montage Securities, LLC, Levitt Betzelberger Weinrich, Inc., Moloney Securities Co., Inc., and M&A Securities Group, Inc. BFC PLANNING, Inc. serves a diverse client base including individuals, corporations, banks, pension and profit-sharing plans, trusts, and estates through approximately 200 investment adviser representatives. The firm offers financial planning, discretionary and non-discretionary portfolio management, and access to various investment platforms and sub-advisors.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Genevieve M

Series 63, Series 66

Northbrook, IL

BFC PLANNING, Inc.

Genevieve Mar is a financial advisor at Berthel, Fisher & Company Financial Services, Inc. with 29 years of industry experience. She holds Series 63 and Series 66 licenses and has been with Berthel Fisher since 2010. Outside of her advisory role, she serves on the financial steering committee of North Suburban Evangelical Free Church and is a board member of CTG Holdings, an import/export business. Berthel Fisher & Company Financial Services, Inc. provides investment advisory and financial planning services to individuals, corporations, pension plans, trusts, estates, and institutional clients. The firm offers a range of asset management options across multiple platforms, serving clients through approximately 100 independent investment adviser representatives.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

James N

Series 63, Series 66

Cedar Rapids, IA

BFC PLANNING, Inc.

James Nelson is a financial advisor with BFC PLANNING, Inc. in Cedar Rapids, IA, holding Series 63 and Series 66 licenses and bringing 39 years of industry experience. His career includes roles at Moloney Securities Co., Inc. and its affiliated entities since 2014, as well as Berthel, Fisher & Company Financial Services, Inc. since 2025. BFC Planning, Inc. serves a diverse client base, including individuals, corporations, and institutional clients, through a large network of investment adviser representatives. The firm provides comprehensive financial planning and portfolio management services, utilizing various platforms and investment strategies tailored to client needs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Paul R

ChFC®, Series 63

West Chester, OH

BFC PLANNING, Inc.

Paul Reinhart is a ChFC® credentialed financial advisor with 35 years of industry experience. He has worked at Berthel Fisher & Company Planning Inc. since 2013 and Berthel, Fisher & Company Financial Services, Inc. since 1990. Outside of his advisory role, he serves as Senior Vice President of Sales for ARC Insurance, a startup property and casualty insurance agency. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and trusts through a network of approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to various advisory platforms and third-party managers, using a range of investment strategies primarily involving stocks, bonds, mutual funds, and ETFs.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Shane D

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Shane De Sherlia is a financial advisor with BFC Planning, Inc. and holds Series 63 and Series 65 licenses. He has eight years of industry experience, previously working at Moloney Securities Co., Inc. and First Bank. Outside of his advisory role, he is involved in youth sports as a volunteer coach and serves as president of a nonprofit athletics feeder program. BFC Planning, Inc. serves a diverse client base including individuals, corporations, and trusts through a network of approximately 200 investment adviser representatives. The firm provides financial planning and portfolio management services with a variety of investment strategies and platform options.

Concentrated stock management Options & derivatives strategies Real estate investing
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