BFC PLANNING, Inc.

BFC Planning, Inc. serves a broad mix of clients — including individuals (both non‑HNW and high‑net‑worth), corporations, banks, pension and profit‑sharing plans, trusts and estates — through a network of roughly 200 investment adviser representatives. The firm offers financial planning, continuous discretionary and non‑discretionary portfolio management, referrals to outside money managers, sub‑advisory programs, held‑away account management, and management of variable annuity/variable life contracts.

Advice is delivered by IARs who typically operate under BFCP’s platform arrangements and may use Envestnet’s Berthel Edge or Managed Account Solutions, institutional RIA platforms, the American Funds Direct F‑2 program, or various sub‑advisors and third‑party managers; BFCP offers both wrap and non‑wrap programs and allows IARs to set fees within firm ranges, so strategies and costs can vary by representative. Portfolios are normally built with stocks, bonds, mutual funds and ETFs, and the brochure discloses that, where appropriate, IARs may employ concentrated, active trading or speculative strategies while BFCP excludes advice on futures, hedge funds and digital assets.

Compared with peers, BFCP’s client roster is unusual in reporting no charitable‑organization clients, and the firm has firmwide practices that may be distinctive to prospective clients — for example, a formal prohibition on purchasing known 12b‑1 fee‑paying share classes with quarterly reviews to convert or refund such fees. The firm also operates with affiliated broker‑dealers and a bank deposit sweep program that produces revenue sharing, and it supports held‑away discretionary management via the Pontera order‑management system, all of which are operational features and potential conflicts clients should evaluate.