Better Financial Services, LLC

Better Financial Services provides discretionary investment management and financial consulting to a range of client types, including individuals, trusts, estates, charitable organizations and business entities. The firm offers ongoing portfolio construction, monitoring, rebalancing and trade execution, and its initial filing reports no assets under management as of registration.

The firm uses a mix of quantitative and qualitative analysis, modern portfolio theory and charting to build portfolios across equities, fixed income, mutual funds, ETFs, REITs and other securities, and it may employ long- and short-term strategies as well as limited use of margin or options when appropriate. Accounts are typically managed on a discretionary basis, with regular reviews and reporting, and the firm recommends an independent custodian for execution and custody services.

A notable distinction is that Better Financial separately offers hourly financial consulting for planning and complex matters — covering areas such as retirement planning, sale-of-business planning, trust and estate considerations, Medicaid and elder-care planning — which is uncommon among firms in this category. The firm’s principal holds CFP certification and has prior experience at national broker-dealers; the firm does not assume custody of client assets beyond fee-debit authorization and does not vote client proxies.