Bernard Wealth Management Corp.

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Client assets under management

$291,009,660

Clients

327

35% high-net worth

Advisors

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

109

Very High

Average account size

$889,938

About

Bernard Wealth Management serves individuals (including high-net-worth clients), businesses, charitable organizations, and qualified retirement plans, providing portfolio management, financial and retirement planning, and plan consulting. The firm offers both ongoing discretionary portfolio management and standalone or hourly financial planning engagements.

Investment decisions are guided by a client-specific Investment Policy Statement and a set of model portfolios; the firm combines fundamental and technical analysis with quantitative screens to select a mix of individual equities, mutual funds and ETFs, and fixed-income instruments, and it will tilt portfolios to accommodate concentrated positions or tax-sensitive holdings. Rebalancing and ongoing monitoring are part of the process, and fixed income allocations may include tax-free municipal bonds and higher-yield bonds when appropriate.

Noteworthy features for a firm of this size include a small advisory team managing roughly $314 million in assets (about $100+ million per advisor) and a material allocation to qualified plan work — roughly $21 million managed in non-discretionary 401(k) plans with the firm acting as an ERISA Section 3(21) fiduciary. The firm also discloses that certain principals are licensed insurance agents who may receive commissions (including occasional commission splits with outside consultants), and it has an explicit policy to abstain from voting client proxies, leaving proxy voting to clients.

Client services

Financial planning Portfolio management

Expertise

Wealth management Concentrated stock management Tax-loss harvesting Retirement income strategy General tax planning

Fee options

Fixed

Financial planning services generally billed at a flat fee of $2,500

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000+: 0.85% annually

Project-based

$300 per hour for limited scope financial planning services

Other

Account minimum: $250,000 Fee-only: Standard financial planning fee is $2,500 flat fee; hourly planning services at $300/hour

Main office location

Bernard Wealth Management Corp.

360 N. Main St., Suite 430

Royal Oak MI 48067, United States

Number of offices

Most active in

California · Colorado · District of Columbia · Florida · Louisiana · Maryland · Massachusetts · Michigan · New York · Ohio · Texas · Virginia · Washington

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook Website 248-556-2900

Advisors at this firm

Andrew N

Series 66

Lone Tree, CO

Bernard Wealth Management Corp.

Andrew Niedermeier is a financial advisor at Bernard Wealth Management Corp. with eight years of industry experience. He holds the Series 66 designation and has worked at Bernard Wealth Management since 2019 and previously at Charles Schwab & Co., Inc. from 2006 to 2018. Outside of advising, he is a partner in Standy Properties LLC, a real estate and property management business he operates with family members. Bernard Wealth Management serves individual and high-net-worth clients, businesses, and corporate retirement plans by providing discretionary portfolio management, retirement plan consulting, and standalone financial planning. The firm employs IPS-driven strategies using model portfolios of mutual funds, ETFs, and select individual stocks, with fixed income allocations across various securities tailored to client needs.

Wealth management Concentrated stock management Tax-loss harvesting Retirement income strategy General tax planning

Deanna H

CFP®, Series 63, Series 65

Royal Oak, MI

Bernard Wealth Management Corp.

Deanna Harless is a CFP® with 15 years of industry experience, currently serving at Bernard Wealth Management Corp. She has previously worked at Creative Planning, LLC, Securities America Inc., and Future Benefits Corporation. Harless holds Series 63 and Series 65 licenses. Bernard Wealth Management serves individual and high-net-worth clients, businesses, and corporate retirement plans by providing discretionary portfolio management, retirement plan consulting, and standalone financial planning. The firm employs IPS-driven strategies using model portfolios of mutual funds, ETFs, and select individual stocks, with fixed income allocations that include government, investment-grade, municipal, and high-yield securities.

Wealth management Concentrated stock management Tax-loss harvesting Retirement income strategy General tax planning

Kenneth B

CFA®

Royal Oak, MI

Bernard Wealth Management Corp.

Kenneth Bernard is a CFA® charterholder and financial advisor with 16 years of industry experience. He has been with Bernard Wealth Management Corp. since 2011. In addition to his advisory role, Mr. Bernard is licensed to recommend life insurance products in Michigan and is appointed with Jackson National Life and Brighthouse Financial. Bernard Wealth Management serves individual and high-net-worth clients, businesses, and corporate retirement plans by providing discretionary portfolio management, retirement plan consulting, and standalone financial planning. The firm follows client-specific Investment Policy Statements and employs model portfolios combining mutual funds, ETFs, individual stocks, and fixed income securities, with an emphasis on quantitative and fundamental analysis.

Wealth management Concentrated stock management Tax-loss harvesting Retirement income strategy General tax planning

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