Berkeley, Inc.

Berkeley, Inc. provides personalized financial planning and discretionary investment management to individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations and small businesses, and also offers limited-scope hourly and fixed-fee planning engagements. The firm operates as a fee-only adviser and does not accept commissions or sell financial products.

The firm employs a tactical asset-allocation framework that blends passively managed index funds and ETFs with selectively chosen actively managed funds and, for larger accounts, individual securities; portfolios are globally diversified and the firm uses both long-term buy-and-hold and shorter-term trading as appropriate. Berkeley draws on a mix of analytical methods—fundamental, technical, charting and cyclical analysis—to identify opportunities and manage entry and exit timing.

Distinctive features include managing over $570 million in discretionary assets while operating with a relatively compact advisory team, and an explicit disclosure of operational practices that many peers do not highlight—most notably the use of AI tools (including meeting transcription) and assistance with securities-backed lines of credit (SBLOCs) along with documented conflict mitigations. The firm also makes accredited-investor private placements and alternative investments available to qualified clients, maintains formal proxy-voting policies, and discloses custody and standing-letter-of-authorization practices.