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Berkeley Advisors, Inc.

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Client assets under management

$125,345,440

Clients

81

47% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

41

Typical

Average account size

$1,547,475

About

Berkeley Advisors serves individual and high-net-worth clients, as well as trusts and estates, providing ongoing financial planning and discretionary portfolio management. The firm oversees roughly $125 million for about 81 clients and, like many peers, delivers advice primarily through asset-based advisory relationships and tailored portfolio construction.

The firm’s investment approach emphasizes diversified, Modern Portfolio Theory–based asset allocation implemented mainly with mutual funds and ETFs, supplemented as appropriate with individual equities, bonds, and derivative instruments such as options and futures. Accounts are generally managed on a discretionary basis and, when appropriate, clients may gain access to specialized strategies through separately managed account managers.

Noteworthy distinctions include operating its own Wrap Fee Program as the program sponsor, which combines management and brokerage expenses into a single inclusive fee and is disclosed as creating potential incentives regarding trading and custodial transaction costs. The brochure also discloses the use of derivatives within the firm’s toolset and the possibility that separately managed accounts or third‑party managers may employ such instruments, and it offers fixed-dollar planning arrangements for clients with limited assets — practices that are less common among similarly structured supported firms.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting

Fee options

Fixed

$250 to $10,000 depending on scope and complexity of services.

Percentage

$0 - $249,999: X% $250,000 - $499,999: Y% $500,000+:

Commissions

Associated persons earn commissions from insurance product sales separate from advisory fees.

Subscriptions

Ongoing monthly or annual fixed fee for financial planning services with minimum one-year agreement.

Main office location

Berkeley Advisors, Inc.

9 Lenox Pointe, N.E., Suite B

Atlanta GA 30324-7412, United States

Number of offices

1

Most active in

Georgia · Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Allan M

CFP®, Series 65

Atlanta, GA

Berkeley Advisors, Inc.

Allan Mathis is a CFP® with six years of industry experience, currently serving as an advisor at Berkeley Advisors, Inc. in Atlanta, where he has worked since 2019. Prior to this, he spent four years at UPS. Outside of his advisory role, Mathis volunteers as a youth soccer coach and serves as secretary and on-site property manager for local business-related entities. Berkeley Advisors is a small registered investment adviser serving individuals, trusts, and estates with discretionary portfolio management and financial planning. The firm employs a planning-first approach based on Modern Portfolio Theory, using mutual funds, ETFs, and other instruments, and is notable for sponsoring its own wrap fee program and employing derivatives within separately managed accounts.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting
user avatar

Catherine M

CFP®, Series 66

Atlanta, GA

Berkeley Advisors, Inc.

Catherine Mathis is a CFP® professional with 20 years of experience in the financial services industry. She is affiliated with Berkeley Advisors, Inc., where she has worked since 2004, and previously spent 12 years at ProEquities, Inc. Outside of her advisory role, she is an author of historical fiction, including a novel set in medieval Portugal titled *Death in Coimbra*. Berkeley Advisors is a small, supported registered investment adviser serving individuals, trusts, and estates with discretionary portfolio management and financial planning. The firm employs a planning-first approach based on Modern Portfolio Theory, using primarily mutual funds and ETFs alongside individual securities and derivatives when suitable.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting
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