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Bell Rock Asset Management LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$23,044,000
Clients
39
0% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
39
HighAverage account size
$590,872
About
BellRock Asset Management provides discretionary portfolio management services for individuals, trusts, charitable organizations and privately held companies, meeting with prospective clients to determine investment objectives and requiring a custodian and a signed limited trading authorization. The firm reports managing client assets on a discretionary basis (approximately $23.0 million as of December 31, 2025) and does not participate in wrap fee programs.
The firm’s investment approach follows the basic principles of modern portfolio theory, emphasizing diversification, strategic asset allocation, periodic rebalancing and target returns over a three- to five-year horizon, using multiple research sources to establish expected returns. Portfolios are designed around client risk tolerance and objectives, with accounts reviewed at least monthly and discretionary trading carried out to restore targeted allocation and risk‑reward characteristics.
Notably for a single‑advisor independent firm, BellRock explicitly serves non‑individual entities such as charitable organizations and privately held companies and maintains written referral agreements with CPA firms, reflecting institutional‑style relationships that are less common among peers of similar size. The firm does not take custody of client assets and does not vote client proxies, leaving custodial reporting and proxy voting responsibilities with the client.
Client services
Portfolio management
Expertise
Wealth management
Fee options
1.00% annually (charged as 0.25% quarterly in advance)
Main office location
Bell Rock Asset Management LLC
Victor NY, United States
Number of offices
1
Most active in
Bell Rock Asset Management LLC has reported serving >5 clients in these states in the last 12 months.
New York
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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