Bedel Financial Consulting Inc

Bedel Financial Consulting provides customized portfolio management and financial planning to private individuals, families, trusts, estates, charitable organizations, institutions, and retirement plans. The firm serves both non‑HNW and high‑net‑worth individual clients and typically charges percentage‑of‑assets‑under‑management advisory fees while integrating financial planning into its wealth management relationships.

The firm’s investment process draws on fundamental, technical, and quantitative analysis and implements a broad set of strategies—including long and short positions, options, margin, structured notes, and access to private placements and hedge funds. Most client assets are managed on a discretionary basis (roughly $2.9 billion reported), accounts are reviewed quarterly, and clients receive custodial statements in addition to adviser reports.

Several operational features described in the brochure distinguish Bedel from many peers: it discloses use of client testimonials in advertising and notes circumstances that lead it to be deemed to have custody (possession of client login credentials, occasional possession of client checks, and situations where employees act as trustees due to family or personal relationships). Those custody arrangements bring additional oversight requirements — including an independent surprise examination by a PCAOB‑registered accountant — and the firm’s documented ability to advise on an unusually wide range of investment types is another notable characteristic.