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Bay Rivers Group Wealth Partners

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Client assets under management

$322,603,358

Clients

395

23% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

99

High

Average account size

$816,717

About

Bay Rivers Group Wealth Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients. Services include discretionary portfolio management, ongoing advice for direct‑sold 529 college savings accounts, and standalone financial planning, typically implemented with mutual funds, ETFs, equities, fixed‑income instruments and insurance products and billed on an asset‑based basis.

The firm documents client goals and risk tolerance in an Investment Policy Statement and seeks discretionary authority to implement portfolios; its analysis blends fundamental, technical, charting, cyclical methods and modern portfolio theory. BRGWP uses long‑ and short‑term trading, options and margin strategies when appropriate, may refer portions of client assets to third‑party managers (e.g., CAPRIN) and retains its advisory fee while noting it does not review the ongoing performance of some third‑party managers as part of clients’ managed portfolios.

Noteworthy for a team firm, the owners operate an affiliated tax preparation/accounting business and maintain an affiliated entity that owns and leases the firm’s office property, affiliations that are uncommon among peers. Representatives also conduct outside broker‑dealer and insurance activities (accepting commissions) and the firm requires the use of specific custodians, arrangements the brochure discloses as potential sources of conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

College savings (529s, UTMA, etc.) Options & derivatives strategies Annuities

Fee options

Fixed

Financial planning fixed fees between $500 and $5,000; additional estate planning fee $300 to $1,500

Percentage

$0 - $500,000: 1.50% $500,001 - $4,000,000: 1.35% $4,000,001 - $10,000,000: 1.00% $10,000,001 - And Up: 0.70%

Commissions

Advisors accept commissions for sale of investment and insurance products, but commissions are not the primary compensation source.

Project-based

Financial planning hourly fee between $250 and $500

Main office location

Bay Rivers Group Wealth Partners

5107 Center Street B1

Williamsburg VA 23188, United States

Number of offices

1

Most active in

California · Florida · Maryland · New Jersey · New York · North Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Bruce L

CFP®, Series 66

Williamsburg, VA

Bay Rivers Group Wealth Partners

Bruce Lemley is a CFP® with 28 years of experience in the financial services industry. He has worked at Bay Rivers Group Wealth Partners since 2006 and was previously with Wells Fargo Advisors Financial Network LLC from 2009 to 2018. Lemley is a partner in an affiliated tax preparation business that operates alongside the wealth management firm. Bay Rivers Group Wealth Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm uses a blend of fundamental, technical, cyclical, and modern portfolio theory approaches to manage portfolios and operates affiliated entities for tax services and office property leasing.

College savings (529s, UTMA, etc.) Options & derivatives strategies Annuities
user avatar

Will G

CFA®, Series 65

Williamsburg, VA

Bay Rivers Group Wealth Partners

Will Gibson is a CFA® charterholder and holds a Series 65 license with six years of industry experience. He has worked at Bay Rivers Group Wealth Partners since 2024 and previously was with Nasdaq Dorsey Wright and Dorsey Wright & Associates from 2019 to 2024. Before entering the financial industry, he was affiliated with Christopher Newport University and worked in educational roles. Bay Rivers Group Wealth Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm combines fundamental, technical, and cyclical analysis with modern portfolio theory to manage portfolios and uses a range of strategies including options and margin trading when appropriate.

College savings (529s, UTMA, etc.) Options & derivatives strategies Annuities
user avatar

Alan B

CFP®, Series 66

Williamsburg, VA

Bay Rivers Group Wealth Partners

Alan Broderick is a CFP® professional with 23 years of industry experience. He is a partner at Bay Rivers Group Wealth Partners in Williamsburg, VA, where he has worked since 2018. Prior to that, he spent nine years at Wells Fargo Advisors Financial Network LLC. Outside of his advisory role, Broderick is involved in managing a tax preparation business affiliated with his firm. Bay Rivers Group Wealth Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm employs a combination of fundamental, technical, cyclical, and modern portfolio theory approaches to portfolio management and operates affiliated tax and real estate entities uncommon among similar firms.

College savings (529s, UTMA, etc.) Options & derivatives strategies Annuities
user avatar

Charles L

CFP®, Series 63, Series 65

Williamsburg, VA

Bay Rivers Group Wealth Partners

Charles Lucy is a CFP® professional with 29 years of industry experience, currently serving at Bay Rivers Group Wealth Partners since 2018. Prior to this, he spent nine years with Wells Fargo Advisors Financial Network LLC. He is a partner in Bay Rivers Group Tax Services, a tax preparation business that employs a CPA to provide public tax services. Bay Rivers Group Wealth Partners offers investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm employs a range of investment strategies including discretionary portfolio management and integrates fundamental, technical, and modern portfolio theory in its portfolio construction.

College savings (529s, UTMA, etc.) Options & derivatives strategies Annuities
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