B

Baugh & Associates, LLC

Updated today

Client assets under management

$293,765,661

Clients

160

34% high-net worth

Advisors

2

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

80

High

Average account size

$1,836,035

About

Baugh & Associates, LLC is a fee-only investment adviser that provides financial planning and discretionary portfolio management to individuals (including high-net-worth clients), corporations, pension and profit-sharing plans, trusts, estates, and other U.S. institutions. The small advisory team manages broadly diversified accounts (about $294 million in assets under management) and furnishes ongoing advice on retirement planning, tax considerations, education funding, and estate planning.

The firm’s portfolios are typically invested 65–85% in high-quality, large-cap value/growth stocks that often pay above-average dividends, with the remainder allocated to short- to intermediate-term fixed-income instruments such as structured notes, short-term Treasuries, municipals, and cash; investment decisions are grounded in fundamental analysis and a generally low-turnover, buy-and-hold approach. Baugh & Associates also uses strategies such as limited covered-call writing, occasional IPO allocations, and — when suitable or directed by the client — trading on margin; margin and leverage are disclosed as part of its risk profile.

What is comparatively distinctive about Baugh & Associates is its documented use of borrowing within separately managed accounts and routine inclusion of structured products (including structured notes), practices that are relatively uncommon among peers and can add leverage, credit, or liquidity considerations. The firm also notes contacts with a related entity that packages commercial real estate limited partnerships that generate monthly cash flow, and it operates on a non‑commission, fiduciary basis while recommending Schwab for custody and execution.

Client services

Financial planning Portfolio management

Expertise

General tax planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business Financial Management Retirement income strategy

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $300,000: 1.00% annually $301,000 - $1,000,000: 0.75% annually Above $1,000,000+: 0.50% annually

Other

Fee-only: Fee-only financial planning and investment management; no commissions or finder’s fees accepted.

Main office location

Baugh & Associates, LLC

6065 Roswell Rd, Suite 980

Atlanta GA 30328, United States

Number of offices

1

Most active in

Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Larry B

CFA®

Atlanta, GA

Baugh & Associates, LLC

Larry Baugh is a CFA® charterholder with over 40 years of experience in the financial services industry, currently serving as a principal at Baugh & Associates, LLC. He has been with the firm and its predecessor since 1977. Outside of his advisory role, he serves as a director and corporate secretary for an auto dealership and is involved as a trustee in several trusts, including those related to life insurance and commercial real estate. Baugh & Associates is a fee-only investment management and financial planning firm serving individuals, institutions, and corporate clients. The firm emphasizes an income-and-growth investment approach, typically allocating client portfolios between large-cap dividend-paying stocks and fixed-income instruments, and allows margin borrowing within managed accounts as part of its operational practices.

General tax planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business Financial Management Retirement income strategy Founder/Business Owner
user avatar

Derek B

Series 65

Atlanta, GA

Baugh & Associates, LLC

Derek Baugh is a financial advisor at Baugh & Associates, LLC in Atlanta, GA, holding a Series 65 credential with four years of industry experience. He has been with Baugh & Associates since 2005. Baugh & Associates is a fee-only investment management and financial planning firm serving individuals, corporations, pension and profit-sharing plans, estates, trusts, and other U.S. institutions. The firm’s investment approach focuses on income and growth, primarily investing in dividend-paying large-cap stocks and fixed-income instruments, and is notable for its routine use of margin borrowing within client accounts.

General tax planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business Financial Management Retirement income strategy Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")