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Barnai Asset Management

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Client assets under management

$21,559,977

Clients

31

23% high-net worth

Advisors

1

of 2 employees

Firm type

Independent

1 advisor

Clients per advisor

31

Typical

Average account size

$695,483

About

Barnai Asset Management provides ongoing, discretionary portfolio management to individual and high‑net‑worth clients, focusing primarily on equity and ETF‑based strategies and related services such as portfolio construction, rebalancing, performance reporting, and advice on held‑away accounts. Clients receive a documented Investment Strategy tailored to their goals, time horizon, and risk tolerance, and the firm implements those strategies under discretionary authority.

The firm employs a top‑down approach grounded in Modern Portfolio Theory with an explicit emphasis on long‑term market cycles (secular bulls and bears) to guide allocations across conservative through speculative model portfolios. Portfolios are ETF‑centric and include ESG‑focused options; for suitable clients the firm may tactically use triple‑leveraged ETFs (UPRO, TQQQ) and actively time and rebalance those positions more frequently than other holdings.

Compared with many peers of similar size, Barnai’s documented practice of holding triple‑leveraged ETFs for months or years, combined with explicit caps by portfolio type and weekly monitoring of those positions, is atypical and carries higher risk as noted in its disclosures. The firm manages all assets in‑house, generally limits its investable universe to equities and ETFs (excluding cryptocurrency, IPOs, annuities and certain other products), and screens clients for suitability to its active, cycle‑oriented strategy.

Client services

Portfolio management

Expertise

ESG / Sustainable investing

Occupation focus

Self-Employed Artists or Creative

Demographic focus

Mid-Career Professionals

Fee options

Percentage

$0 - $24,999: 1.75% $25,000 - $49,999: 1.50% $50,000 - $499,999: 1.25% $500,000+: 1.00%

Other

Account minimum: $50,000 for new clients (aggregate of all accounts under client's name or family group); $25,000 for existing clients prior to December 8, 2023

Main office location

Barnai Asset Management

Boulder CO, United States

Number of offices

1

Most active in

Colorado

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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