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Banorte Asset Management, Inc.

Updated today

Client assets under management

$567,183,781

Clients

840

11% high-net worth

Advisors

17

of 40 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

49

Low

Average account size

$675,219

About

Banorte Asset Management, Inc. provides discretionary and non‑discretionary portfolio management to individuals, high‑net‑worth clients, trusts, estates, charitable organizations, and business entities. Services are offered through its BAM Traditional advisory program and a wrap‑fee digital platform branded B.A.M. Digital.

The firm constructs portfolios using client‑specific investment policy statements and a suite of model portfolios that span equities, fixed income, ETFs, structured notes, and private investments; non‑discretionary accounts require client approval before trades. BAM’s digital offering is a white‑label program using a third‑party sub‑advisor’s portfolio algorithms, and the firm does not provide advisory services for digital assets.

Banorte Wealth Advisors serves a significant non‑U.S. client base—primarily clients in Latin America, including many Mexican citizens—which is atypical for multi‑team U.S. advisers. The firm is affiliated with the Banorte banking group and related broker‑dealer and insurance entities, routes trades through its affiliate broker‑dealer and may offer affiliated insurance products or recommend bonds issued by its parent; these relationships and the firm’s no‑proxy‑voting and limited financial‑planning posture are disclosed and managed through formal compliance controls.

Client services

Portfolio management Selection of other advisers

Expertise

Wealth management Passive / index investing Active portfolio management Private / alternative investments

Demographic focus

Immigrants

Fee options

Percentage

$0 - $50,000: $50,000+: Tiered fees available with management approval (specific tiers not disclosed) $0+: Flat fee percentage available with management approval for BAM Traditional Discretionary $0+: Flat fee percentage for BAM Traditional Non-Discretionary $10,000+: Tiered fee schedule for B.A.M. Digital platform wrap fee program (specific tiers not disclosed)

Other

Account minimum: $10,000 Fee-only: Wrap fee program bundling advisory, brokerage, and custodial services into a single fee

Main office location

Banorte Asset Management, Inc.

5075 Westheimer, Suite 975 W

Houston TX 77056, United States

Number of offices

2

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Victor B

Series 63, Series 66

The Woodlands, TX

Banorte Asset Management, Inc.

Victor Bujanda is a financial advisor at Banorte Asset Management, Inc. with 27 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Wells Fargo and Invex, Inc. Outside of his advisory role, he co-owns a rental property in Huixquilucan, Mexico. Banorte Asset Management provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model portfolios ranging from fixed income to global equities, serving a largely international client base with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Brenda G

Series 63, Series 66

The Woodlands, TX

Banorte Asset Management, Inc.

Brenda Garcia Ayala is a financial advisor at Banorte Asset Management, Inc. with 11 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at VectorGlobalWMG, Inc. from 2014 to 2021. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional program and a white-label digital platform, serving a largely international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Salomon L

Series 63, Series 66

Houston, TX

Banorte Asset Management, Inc.

Salomon Lahana is a financial advisor at Banorte Asset Management, Inc. with 13 years of industry experience. He holds Series 63 and Series 66 licenses. His prior roles include positions at PNC Bank, BBVA Wealth Solutions Inc., and Invex Advisors LLC. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model strategies ranging from fixed income to global equities, serving a largely international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Aaron B

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Aaron Buitron Romero is a financial advisor at Banorte Asset Management, Inc. with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Banorte Asset Management since 2018, also working with Banorte Securities International, Ltd. since 2013. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to a diverse client base including individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional program and a white-label digital platform, serving a largely international clientele with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Mario H

Series 63, Series 66

The Woodlands, TX

Banorte Asset Management, Inc.

Mario Hank is a financial advisor at Banorte Asset Management, Inc. with nine years of industry experience. He holds Series 63 and Series 66 licenses and has been with Banorte Asset Management since 2021 and Banorte Securities International, Ltd. since 2016. Outside of his advisory role, he manages a home rental property in Houston, Texas. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios, model portfolios ranging from fixed income to global equities, and integrates digital platforms through third-party sub-advisers, serving a primarily international client base with a significant presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Jose R

Series 63, Series 65

Houston, TX

Banorte Asset Management, Inc.

Jose Rodriguez is a financial advisor at Banorte Asset Management, Inc. based in Houston, TX, with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Banorte Asset Management, Banorte Ventures Ltd., Banorte Securities International, PNC Investments, BBVA Securities Inc., and other affiliated firms. Outside of his advisory role, he is an owner and passive investor in Roycel, LLC. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model portfolios through both traditional management and a white-label digital platform, serving a largely international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Maria H

Series 63, Series 65

Houston, TX

Banorte Asset Management, Inc.

Maria Hernandez is a financial advisor at Banorte Asset Management, Inc. with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at several firms including PNC Investments and Insigneo Advisory Services LLC. Hernandez is currently based in Houston, TX, and has been with Banorte since 2025. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolio construction, ongoing monitoring, and reporting, serving a primarily international client base with a significant presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Laura M

Series 63, Series 65

Houston, TX

Banorte Asset Management, Inc.

Laura Manzo is a financial advisor with Banorte Asset Management, Inc. in Houston, TX, holding Series 63 and Series 65 licenses and 18 years of industry experience. Her prior roles include positions at UBS Financial Services, Raymond James & Associates, and Deutsche Bank Securities. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, offers discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm utilizes customized portfolios and model strategies, delivering services through both traditional and digital platforms, with a client base largely composed of international investors, particularly from Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Miguel M

Series 66

Houston, TX

Banorte Asset Management, Inc.

Miguel Maisterra Silva is a financial advisor at Banorte Asset Management, Inc. with two years of industry experience. He holds a Series 66 designation and has prior work experience at Banorte Securities International, Ltd. and several academic institutions. Outside of his advisory role, he is also a golf coach and owns a golf lesson business. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and a range of model portfolios, delivering services through wrap-fee arrangements and a white-label digital platform managed by a third-party sub-adviser.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Jorge F

Series 66

Houston, TX

Banorte Asset Management, Inc.

Jorge Figueroa is a financial advisor at Banorte Asset Management, Inc. based in Houston, TX, holding a Series 66 credential with two years of industry experience. His career includes roles at several Banorte affiliates and a prior position at Figtree Financial USA. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model portfolios ranging from fixed income to global equities, serving a largely international client base with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Ricardo R

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Ricardo Roche Maldonado is a financial advisor at Banorte Asset Management, Inc. with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Banorte Securities International, Ltd. since 2013. Maldonado has been with Banorte Asset Management since 2019. Banorte Asset Management, Inc. provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional program and a white-label digital platform, serving a substantially international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Marcelo A

CFP®, Series 66

Houston, TX

Banorte Asset Management, Inc.

Marcelo Andres Gomez is a CFP® with 11 years of industry experience, currently serving at Banorte Asset Management, Inc. since 2023. His prior experience includes roles at Truist Advisory Services, Inc. and Actinver Securities, Inc. He is co-founder and advisor of ZAFE, an insurance deductible financing business. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional and BAM Digital programs, serving a primarily international clientele with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Antonio T

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Antonio Teruggi Pereda is a financial advisor at Banorte Asset Management, Inc. with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Banorte Asset Management since 2019 and at Banorte Securities International, Ltd. since 2014. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and a range of model portfolios, serving a primarily international client base with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Julio G

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Julio Gil Recio is a financial advisor with Banorte Asset Management, Inc., holding Series 63 and Series 65 credentials and having 12 years of industry experience. He has worked at Banorte Asset Management since 2019 and at Banorte Securities International, Ltd. since 2013. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model portfolios across various asset classes, serving a predominantly international client base, particularly Mexican citizens, and utilizes both traditional and digital investment platforms.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Guillermo P

Series 66

Houston, TX

Banorte Asset Management, Inc.

Guillermo Pena Facio is a financial advisor at Banorte Asset Management, Inc. with three years of industry experience. He holds a Series 66 designation and has worked at several Banorte affiliates since 2023. Prior to his financial services career, he was involved with Tecnologico de Monterrey for seven years and has experience in coaching and entrepreneurial activities. Banorte Asset Management, Inc. provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model portfolios through both traditional and digital platforms, serving a primarily international client base with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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