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Balanced Wealth Group LLC

Updated today

Client assets under management

$447,124,693

Clients

455

28% high-net worth

Advisors

5

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

91

High

Average account size

$982,692

About

Balanced Wealth Group is a registered investment adviser serving individuals, high‑net‑worth clients, families, trusts, estates, businesses and retirement plans. The firm provides financial planning, discretionary wealth and investment management, retirement‑plan advisory (3(21)) services, insurance consulting, and offers coordinated tax‑preparation and estate‑document assistance as part of its wealth management engagements; it manages roughly $494 million in client assets with a five‑advisor team.

The firm’s investment approach is primarily long‑term and discretionary, using ETFs and mutual funds as core holdings while also employing individual stocks, bonds, independent managers, and short‑term reallocations when circumstances warrant; investment selection relies on a mix of fundamental and technical analysis. Balanced Wealth sponsors a wrap‑fee program that bundles transaction costs into its advisory fee and, in certain separately managed accounts, permits the use of margin borrowings — operational features that shape trading incentives and portfolio risk.

Distinctive for a team of its size, Balanced Wealth’s sponsorship of a wrap program and explicit allowance for borrowing in some managed accounts are practices that are statistically uncommon among peers and can affect costs and leverage. The firm grew to a multi‑advisor practice shortly after its 2023 formation, maintains an institutional relationship with its custodian that provides research, technology and other economic benefits, and structures third‑party tax and estate support tied to client assets.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP)

Occupation focus

Executive Founder/Business Owner

Fee options

Percentage

$0+: 0.50% to 2.00% annually for wealth management services $0+: 0.50% to 1.75% annually for investment management services $0+: Up to 0.75% annually for retirement plan advisory services $0+: 0.50% to 1.50% annually for wrap fee program

Commissions

Certain advisory persons licensed insurance professionals earn commissions on insurance products separately from advisory fees

Other

Fee-only: Financial planning fees up to $18,000 for project-based; ongoing planning fees negotiated and billed monthly or quarterly in arrears

Main office location

Balanced Wealth Group LLC

1991 Crocker Road, Suite 300

Westlake OH 44145, United States

Number of offices

3

Most active in

California · Colorado · Florida · Michigan · New Hampshire · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joshua H

CFP®, Series 66

Westlake, OH

Balanced Wealth Group LLC

Joshua Harrell is a CFP® professional with 14 years of industry experience, currently serving as an advisor at Balanced Wealth Group LLC since 2023. He previously worked at Ameriprise Financial Services, LLC for 12 years. Outside of his advisory role, he is a member of the City Church Finance Committee, contributing to the church’s budget and cash flow analysis. Balanced Wealth Group provides financial planning, investment management, insurance consulting, and retirement plan advisory services to individuals, families, trusts, businesses, and retirement plans. The firm manages approximately $419.9 million in discretionary assets across a six-advisor team, utilizing a portfolio approach focused on ETFs, mutual funds, and selective use of individual securities with both fundamental and technical analysis.

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
user avatar

Matthew G

CFP®, Series 66

Westlake, OH

Balanced Wealth Group LLC

Matthew Gottshall is a CFP® and Series 66 credentialed advisor with seven years of industry experience. He has worked at Balanced Wealth Group LLC since 2023 and previously held roles at Ameriprise Financial Services, Inc., The Ohio State University, and Daugherty, Sieverts Wealth Advisors. He serves on the Associate Board of Directors for The City Mission in Cleveland, Ohio. Balanced Wealth Group LLC provides advisory services to individuals, families, trusts, businesses, and retirement plans, managing approximately $419.9 million in discretionary client assets. The firm employs portfolios primarily composed of ETFs and mutual funds, incorporating both fundamental and technical analysis, and offers a range of financial planning, investment management, and insurance consulting services.

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
user avatar

Michelle T

Series 63

Westlake, OH

Balanced Wealth Group LLC

Michelle Taylor is a financial advisor at Balanced Wealth Group LLC with 28 years of industry experience. She holds a Series 63 designation and has worked at firms including Ameriprise Financial Services, MassMutual Life Insurance Company, Fairport and Luma Wealth, and Charles Schwab. Outside of advising, she serves as a trustee of finance on a nonprofit board and is a co-owner of a business focused on enterprise collaboration systems. Balanced Wealth Group provides advisory services to individuals, families, trusts, businesses, and retirement plans, managing approximately $420 million in discretionary assets. The firm builds portfolios primarily with ETFs and mutual funds, employing both fundamental and technical analysis with a long-term orientation complemented by tactical trading.

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
user avatar

Roger P

Series 66

Westlake, OH

Balanced Wealth Group LLC

Roger Potter is a financial advisor with Balanced Wealth Group LLC, holding a Series 66 designation and bringing 23 years of industry experience. He previously worked at Ameriprise Financial Services, Inc. for eight years before joining Balanced Wealth Group in 2023. Outside of his advisory role, he has authored two books focused on proverbs and wisdom. Balanced Wealth Group provides advisory services to individuals, families, trusts, businesses, and retirement plans, managing approximately $419.9 million in discretionary client assets. The firm employs a combination of fundamental and technical analysis to construct portfolios primarily using ETFs and mutual funds, and it offers various wealth management and insurance consulting services through a team of six advisors.

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
user avatar

Matthew D

CFP®, Series 66

Westlake, OH

Balanced Wealth Group LLC

Matthew Daugherty is a CFP® with 24 years of industry experience, currently serving as an advisor at Balanced Wealth Group LLC since 2023. Prior to this, he worked at Ameriprise from 2005 to 2023. He is a board member of the Lakewood/Rocky River Rotary Foundation and serves on the Ohio University College of Business Finance Advisory Council. Balanced Wealth Group provides advisory services to individuals, families, trusts, businesses, and retirement plans, managing approximately $420 million in discretionary assets. The firm employs a combination of fundamental and technical analysis, primarily using ETFs and mutual funds, and offers comprehensive financial planning, investment management, and insurance consulting through a six-advisor team.

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
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