Bailard, Inc. logo

Bailard, Inc.

Updated today

Client assets under management

$4,616,990,634

Clients

1,008

75% high-net worth

Advisors

42

of 80 employees

Firm type

Multi Team

Clients per advisor

24

Very Low

Average account size

$4,580,348

About

Bailard provides wealth management and asset management services to individuals and institutions, advising high‑net‑worth clients as well as investment companies and pooled vehicles. The firm manages separately managed accounts, serves as a sub‑adviser to registered mutual funds, and supplies model portfolios to third‑party UMA overlay managers.

Its investment process blends quantitative models, fundamental research and qualitative judgment across multi‑asset portfolios and single‑asset strategies, and applies a proprietary scoring framework for its sustainable, responsible and impact investing (SRII) offerings. Strategies described in the brochure span factor‑driven international and small/micro‑cap approaches, active fixed income, concentrated technology opportunities and direct real estate, and the firm uses electronic trading tools and specialized liquidity pools to support execution in less liquid names.

Noteworthy disclosures include management of affiliated private pooled vehicles (including the Bailard Real Estate Fund and the Emerging Opportunities Fund, and a formed but not yet launched Multifamily Fund), the firm’s role as a mutual‑fund sub‑adviser, and the use of performance‑based compensation for certain pooled vehicles. The brochure also highlights that Bailard is a Certified B Corporation with substantial employee equity ownership and long average tenure among its investment professionals, and that it distributes a quarterly client newsletter, “the 9:05.”

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops Non-discretionary model portfolio

Expertise

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing

Occupation focus

Executive Founder/Business Owner

Fee options

Fixed

Financial planning flat fees typically $3,500-$15,000 per engagement; specialized financial advisory retainers typically $2,000 to $50,000 annually

Percentage

$0 - $5 million: 1.00% annually $5 million - $10 million: 0.75% annually $10 million+: 0.50% annually

Performance-based

20% performance/incentive fee on Emerging Opportunities Fund and Multifamily Fund subject to hurdle rates and high-water marks

Other

Account minimum: $2 million Minimum fee: $20,000 minimum annual fee for wealth management clients

Main office location

Bailard, Inc.

950 Tower Ln, Ste 1900

Foster City CA 94404-2131, United States

Number of offices

2

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Austin L

CFP®, Series 65

Foster City, CA

Bailard, Inc.

Austin Lastinger is a CFP® with eight years of industry experience, currently serving as a financial advisor at Bailard, Inc. He has been with Bailard since 2016, following four years at the University of San Diego. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a multi-asset investment approach that integrates quantitative models, fundamental research, and qualitative judgment, and offers specialized strategies including sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Glenn D

CFA®, Series 63

Foster City, CA

Bailard, Inc.

Glenn Davis is a CFA® charterholder with 29 years of industry experience. He has been with Bailard, Inc. since 1991, including 27 years at Bailard Fund Services, Inc. Bailard provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset portfolios, and offers specialized strategies including sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Michael F

CFA®, Series 63, Series 66

Foster City, CA

Bailard, Inc.

Michael Faust is a CFA® charterholder with 23 years of experience in the financial industry. He has been with Bailard, Inc. since 2008, including roles at Bailard Fund Services, Inc. Earlier in his career, he worked at Bailard, Inc. in Foster City, CA. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a combination of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable and impact investing approaches.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Mary B

CFA®

Foster City, CA

Bailard, Inc.

Mary Bersot is a CFA® charterholder with 19 years of industry experience. She joined Bailard, Inc. in 2025 after two decades at BERSOT Capital Management, LLC. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm combines quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable, responsible, and impact investing offerings.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Noah H

Series 65

Foster City, CA

Bailard, Inc.

Noah Holmes is a financial advisor at Bailard, Inc. with three years of industry experience. He holds a Series 65 designation and has worked at Bailard since 2021. His prior experience includes roles at the University of Oregon, Columbia Bank, Leisure Capital Management, and Ace Parking. Bailard provides wealth management and asset management services to individuals and institutions, advising high-net-worth clients as well as investment companies and pooled vehicles. The firm’s investment process combines quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, with a proprietary scoring framework for sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Osman A

CFA®

Foster City, CA

Bailard, Inc.

Osman Akgun is a CFA® charterholder with six years of industry experience, currently serving as a financial advisor at Bailard, Inc. in Foster City, CA. He has been with Bailard since 2012, totaling over a decade at the firm. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a combination of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable, responsible, and impact investing, and offers separately managed accounts, mutual fund sub-advisory services, and model portfolios.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Jonathan M

CFP®, CFA®, Series 65

Orono, MN

Bailard, Inc.

Jonathan Manchester is a CFP®, CFA®, and Series 65 credentialed advisor with 23 years of industry experience. He has worked at Bailard, Inc. since 2016 and previously spent 16 years at Nelson Capital Management, Inc. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a multi-asset investment approach combining quantitative models, fundamental research, and qualitative judgment, with a focus on sustainable, responsible, and impact investing strategies.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Sonya M

CFA®, Series 66

Foster City, CA

Bailard, Inc.

Sonya Mughal is a CFA® charterholder with 25 years of industry experience. She has worked at Bailard, Inc. and its affiliated entities since 1994 and currently holds leadership roles including director and treasurer of Bailard General Partners I, Inc., director of Bailard Real Estate Investment Trust, Inc., and director of BB&K Holdings, Inc. Bailard provides wealth management and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, and offers sustainable, responsible, and impact investing solutions.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Irene L

CFA®

Foster City, CA

Bailard, Inc.

Irene Liando is a CFA® charterholder with over a decade of industry experience, currently serving as a financial advisor at Bailard, Inc. She previously worked at Evans & Partners and Schroders. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals and institutions. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Joanne H

CFA®, Series 63, Series 65

Foster City, CA

Bailard, Inc.

Joanne Howard is a CFA® charterholder with five years of industry experience. She has been with Bailard, Inc. since 2021 and previously worked at Allianz Global Investors for 29 years. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, with a focus on sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Enrique F

CFP®, Series 63, Series 65

Foster City, CA

Bailard, Inc.

Enrique Fermin is a CFP® with 32 years of industry experience, currently serving at Bailard, Inc. since 1985. He has spent over three decades with Bailard Fund Services, Inc. as well. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies, employing a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies. The firm is a Certified B Corporation known for its sustainable, responsible, and impact investing offerings and manages both separately managed accounts and mutual fund sub-advisory roles.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Lena M

CFP®, Series 66

Foster City, CA

Bailard, Inc.

Lena Mcquillen is a CFP® and Series 66 credentialed advisor at Bailard, Inc. with 17 years of industry experience. She has worked at Bailard since 2020 and previously spent 13 years at Wells Fargo Private Investment Advisors, LLC. Outside of her advisory role, she is a member of Smashing Grapes, LLC, a winery business. Bailard provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Nicholas R

CFP®, Series 63, Series 65

Foster City, CA

Bailard, Inc.

Nicholas Risser is a CFP® with seven years of industry experience, currently advising at Bailard, Inc. since 2025. His prior roles include positions at Bersot Capital Management and LPL Financial. He also took a year for extended travel in 2019. Bailard provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, with specialized offerings in sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Kimberly A

CFP®, Series 63

Foster City, CA

Bailard, Inc.

Kimberly Aquino is a CFP® with 29 years of industry experience and has been with Bailard, Inc. since 1996, including her current role starting in 2021. She holds the position of Secretary on the board of BB&K Holdings Inc. Bailard, Inc. provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a combination of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
user avatar

Abigail H

Series 65

Foster City, CA

Bailard, Inc.

Abigail Hsu is a financial advisor at Bailard, Inc. with a Series 65 credential and one year of industry experience. Prior to joining Bailard, she worked with Namur Capitale Basketball and spent five years at Columbia University. Bailard provides wealth and asset management services to high-net-worth individuals, institutions, and investment companies. The firm employs a blend of quantitative models, fundamental research, and qualitative judgment across multi-asset and single-asset strategies, including sustainable, responsible, and impact investing.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")