B. Lively Financial, LLC

The firm offers discretionary portfolio management primarily for individuals and small businesses, providing advice across equity securities, debt instruments, options, and other instruments and administering retirement accounts under ERISA fiduciary standards. It tailors portfolios to client objectives and allows reasonable client-imposed restrictions; the brochure reports the firm is newly formed and currently has no assets under management or clients.

The firm’s investment approach is equity-focused and may employ growth-, momentum-, or concentrated-equity strategies, using charting, fundamental, and technical analysis to support long-term, short-term, or trading time horizons and option-writing strategies. Accounts are monitored on an ongoing basis, with the firm emphasizing client communication about objectives and portfolio changes and managing accounts on a discretionary basis through a custodian arrangement.

Notable from the brochure is that the firm provides direct portfolio management to individual clients despite having no current AUM or active registered advisers, a combination that is uncommon for firms in this category; it also expressly does not sponsor, manage, or participate in pooled investment vehicles or private funds. The firm’s principal maintains a separate, full-time clinical nursing role that occupies most of his time, an outside-business activity disclosed in the brochure.