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Avid Planning

Updated today

Client assets under management

$58,544,704

Clients

69

35% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

35

Low

Average account size

$848,474

About

AVID Planning serves primarily individual clients, including high-net-worth households, and provides investment management alongside comprehensive financial planning services such as retirement planning, college savings, business planning, and risk-management reviews. The firm operates on a fee-only basis and may refer clients to unaffiliated attorneys, accountants, and insurance professionals without receiving referral compensation.

The firm’s investment approach emphasizes asset allocation and Modern Portfolio Theory, using a mix of passive and active strategies across stocks, bonds, mutual funds, and ETFs, and may include vehicles such as REITs and options where appropriate. AVID generally manages client accounts on a discretionary basis, favors longer-term holdings while employing shorter-term trades when opportunities arise, and relies on custodian valuations and regular monitoring to maintain target allocations.

Notable operational features include a two-advisor team managing roughly $58.5 million for about 69 clients and a packaged planning program that combines planning and management with an upfront payment and a short-term satisfaction refund option for new clients. The firm’s fee schedule uses a blended/tiered structure that materially reduces fees as account size grows, it does not accept third-party sales compensation, it does not provide proprietary performance reports beyond custodian statements, and it leaves proxy voting to clients.

Client services

Financial planning Portfolio management Selection of other advisers Financial consulting

Expertise

College savings (529s, UTMA, etc.) Business ownership considerations Retirement income strategy Cash flow / budgeting General estate planning guidance

Fee options

Fixed

Financial Planning Program fee of $5,500 upfront for first 12 months

Percentage

$0 - $1,999,999: 1.00% $2,000,000+: 0%

Project-based

Project-Based Financial Planning hourly fees range from $286 to $572

Other

Minimum fee: $5,500 annual minimum client fee, may be offset by AUM fees Fee-only: Fee-only firm compensated solely by client fees, no commissions

Main office location

Avid Planning

360 Central Avenue, Suite 1160

St. Petersburg FL 33701, United States

Number of offices

1

Most active in

Florida · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

David H

Series 66

St. Petersburg, FL

Avid Planning

David Harpool is a financial advisor at Avid Planning with 19 years of industry experience. He holds the Series 66 designation and has worked at Avid Advisory and Investment Group LLC since 2016, following four years at LPL Financial. Harpool is also a commissioned notary in Florida. Avid Planning serves individual and high-net-worth clients with investment management and financial planning, offering services such as business planning, employee benefits optimization, estate planning, and tax-aware investment advice. The firm employs a mix of passive and active strategies focused on asset allocation and manages approximately $44.9 million in discretionary client assets.

College savings (529s, UTMA, etc.) Business ownership considerations Retirement income strategy Cash flow / budgeting General estate planning guidance
user avatar

William A

Series 63, Series 66

St. Petersburg, FL

Avid Planning

William Arnold is a financial advisor at Avid Planning with 21 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at LPL Financial from 2010 to 2016 before joining Avid Advisory and Investment Group LLC in 2016. Outside of his advisory role, he is a notary public. Avid Planning serves individual and high-net-worth clients with investment management and comprehensive financial planning, including business planning, employee benefits optimization, estate planning, and tax-aware investment advice. The firm manages approximately $44.9 million in discretionary assets across about 66 client relationships, using a mix of passive and active mutual funds and ETFs with a focus on multi-year holding strategies.

College savings (529s, UTMA, etc.) Business ownership considerations Retirement income strategy Cash flow / budgeting General estate planning guidance
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