A

Avantax Planning Partners, Inc.

Updated today

Client assets under management

$5,205,617,594

Clients

7,515

16% high-net-worth

Advisors

165

of 261 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

46

Low

Average account size

$692,697

About

Avantax Planning Partners (APP) provides investment advisory and retirement‑plan services to individuals (including both non‑HNW and high‑net‑worth clients), businesses, charitable organizations, and qualified pension and profit‑sharing plans. The firm reports roughly $7.57 billion in assets under management (predominantly discretionary) and offers managed accounts, financial planning and consulting, and a dedicated Retirement Plan Services (RPS) platform.

APP’s investment process centers on style allocation model strategies (SAMs) selected and monitored by an internal Investment Advisory Committee chaired by the chief investment officer; client objectives and risk tolerances are documented in an Investment Policy Statement and accounts are typically rebalanced and managed on a discretionary basis. Custodial relationships are centralized (managed accounts at Charles Schwab, RPS at Fidelity), and APP can apply tax‑intelligent overlays such as tax‑loss harvesting and uses a centralized trading desk and internal analysts to implement strategies.

Notable features in the brochure include APP’s collaborative referral model with independent CPA firms—many advisor representatives are accounting professionals—and its connection to the broader Cetera network, which the brochure identifies as including a named pension consultant (Cetera Retirement Plan Specialists) that supports its retirement plan services. The firm also discloses less common offerings for an enterprise adviser, such as a custodian‑backed collateralized non‑purpose loan program (available through Schwab with a lender currently identified as Goldman Sachs Bank USA and a lender‑determined minimum account valuation), while noting that it generally does not design programs for government or municipal entities except with specific approval.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management

Occupation focus

Founder/Business Owner Retired

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fees may be charged for stand-alone financial planning services; specific amounts not stated.

Percentage

$0 - $1,000,000: 1.25% annually $1,000,001 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.75% annually $5,000,001+: 0.60% annually

Project-based

Hourly fees may be charged for stand-alone financial planning services; specific rates not stated.

Other

Fee-only: Fees for financial planning may be fixed or hourly based; included in Management Fee if part of asset management services.

Main office location

Avantax Planning Partners, Inc.

3390 Asbury Road

Dubuque IA 52002-2801, United States

Number of offices

170

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael G

Series 63, Series 65

Des Moines, IA

Avantax Planning Partners, Inc.

Michael Gasperi is a financial advisor at Avantax Planning Partners, Inc. with 28 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Cetera Wealth Services, LLC, Avantax Investment Services, Inc., and ProEquities, Inc. He also serves as a Senior Financial Advisor and Non-Equity Partner at Honkamp Krueger Financial Services, where he acts as a wholesaler to CPA representatives. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through referral arrangements with independent CPA firms and registered advisor representatives. The firm employs a model-based style allocation strategy overseen by an Investment Advisory Committee and generally manages client accounts on a discretionary basis with centralized trading and reporting.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Marcia L

CFP®, Series 66

Louisville, KY

Avantax Planning Partners, Inc.

Marcia Lewis is a CFP® professional with 25 years of experience in financial services. She is currently with Avantax Planning Partners, Inc. and has held roles at Blue & Co., LLC and CSSC Brokerage Services, Inc. She is a Director Emeritus at Blue & Co., a regional CPA firm, where she provides tax, consulting, and business valuation services. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses, utilizing model-based style allocation strategies and discretionary portfolio management within a larger corporate group structure.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Deidre B

Series 65

Rapid City, SD

Avantax Planning Partners, Inc.

Deidre Budahl is a financial advisor with Avantax Planning Partners, Inc. in Rapid City, SD, holding a Series 65 designation and 10 years of industry experience. She has been a partner and accountant at Casey Peterson, Ltd., a regional CPA firm, since 2003. Budahl serves on the board of Monument Health - Rapid City Hospital and is the Board Chair for the South Dakota Board of Accountancy. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative arrangements with independent CPA firms. The firm employs model-based style allocation strategies and offers discretionary portfolio management with tax-intelligent overlays and centralized trading.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Nathan H

Series 65

Huntsville, AL

Avantax Planning Partners, Inc.

Nathan Hand is a financial advisor with Avantax Planning Partners, Inc. based in Huntsville, Alabama. He holds a Series 65 designation and has seven years of industry experience. Nathan is also a partner and accountant at Anglin Reichmann Armstrong, P.C., a regional CPA firm, where he has worked since 2005. Additionally, he is the sole owner of Deep South Miners, LLC, a cryptocurrency mining business. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and advisor representatives. The firm employs model-based style allocation strategies overseen by an Investment Advisory Committee and offers discretionary portfolio management, retirement plan services, and tax-intelligent overlays.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Kyle W

PFS™

Evansville, IN

Avantax Planning Partners, Inc.

Kyle Wininger is a financial advisor with Avantax Planning Partners, Inc. in Evansville, IN, holding the PFS™ designation and two years of industry experience. He also serves as Vice President at Harding Shymanski & Company, a regional accounting firm where he has worked for over 25 years. Wininger is actively involved in community service, holding board positions with the Boys & Girls Club of Evansville, Tri-State Food Bank, and Cops Connecting with Kids. Avantax Planning Partners provides investment advice and financial planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses, leveraging model-based style allocation strategies and discretionary portfolio management within a larger corporate group that includes affiliated broker-dealer and pension consulting entities.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Nicholas K

CFP®, Series 66

Dubuque, IA

Avantax Planning Partners, Inc.

Nicholas Kruse is a CFP® professional affiliated with Avantax Planning Partners, Inc. in Dubuque, IA, with eight years of industry experience. His background includes roles at Cetera Wealth Services, LLC, Avantax Insurance Services, and ProEquities, Inc. He previously held a registered representative position at Honkamp Krueger Financial Services. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses, often working through referral arrangements with independent CPA firms. The firm employs model-based style allocation strategies, discretionary portfolio management, and tax-intelligent overlays, operating within a larger corporate group that includes affiliated broker-dealer and pension consulting entities.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Matthew N

PFS™

Oshkosh, WI

Avantax Planning Partners, Inc.

Matthew Nigl is a financial advisor at Avantax Planning Partners, Inc. with the PFS™ designation and two years of industry experience. He is also a partner and CPA at Honkamp Krueger & Co, PC, where he manages the Oshkosh office and provides tax and advisory services. Nigl serves as treasurer of the WW Association of Condominium Owners Inc., overseeing financial management for the organization. Avantax Planning Partners provides investment advice and financial planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. The firm employs model-based style allocation strategies and discretionary portfolio management, with a focus on tax-intelligent overlays and centralized trading and reporting.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Amie T

PFS™

Centennial, CO

Avantax Planning Partners, Inc.

Amie Toyama is a financial advisor at Cetera in Denver, CO, holding the PFS™ designation with over 16 years of industry experience. Her prior roles include eight years at Watson Coon Ryan LLC and nearly a decade at Yanari Watson McGaughey, among other firms. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services, combining retirement capabilities with a broad institutional platform.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Troy C

Series 63, Series 65

Centennial, CO

Avantax Planning Partners, Inc.

Troy Coon is an investment advisor representative with Avantax Planning Partners, Inc. based in Centennial, CO, holding Series 63 and Series 65 licenses and four years of industry experience. He also manages Watson Coon Ryan LLC, a partnership providing tax consulting, compliance, and IRS representation services for businesses and individuals. Additionally, he operates a sole proprietorship offering tax consulting and planning. Avantax Planning Partners provides investment advice and related planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. The firm employs model-based style allocation strategies and offers discretionary portfolio management with tax-intelligent overlays, operating within a larger corporate group that includes broker-dealer, investment adviser, and insurance entities.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Ruth G

Series 63, Series 65

Skokie, IL

Avantax Planning Partners, Inc.

Ruth Goran is a financial advisor with Avantax Planning Partners, Inc. in Skokie, IL, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. She has been with Avantax Planning Partners since 2001 and maintains a CPA tax practice serving closely held companies and their owners. Outside of her advisory role, she is president of Entertain2Educate, a company focused on developing educational scripts, and is actively involved in several nonprofit organizations in board and treasurer roles. Avantax Planning Partners provides investment advice and related planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. The firm employs model-based style allocation strategies and discretionary portfolio management, supported by an Investment Advisory Committee and centralized trading and reporting.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Mordechai T

Series 65

Woodland Hills, CA

Avantax Planning Partners, Inc.

Mordechai Taylor is a financial advisor at Avantax Planning Partners, Inc. He holds a Series 65 designation and has three years of industry experience. Prior to joining Avantax Planning Partners in 2022, he has been associated with Premier Accounting & Tax Services, Inc. since 2009. Avantax Planning Partners provides investment advice and related planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. The firm employs model-based style allocation strategies and discretionary portfolio management, supported by an Investment Advisory Committee and tax-intelligent overlays, and operates within a larger corporate group that includes broker-dealer, investment adviser, insurance, and pension consulting affiliates.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Matthew F

Series 65

Evansville, IN

Avantax Planning Partners, Inc.

Matthew Folz is a financial advisor with Avantax Planning Partners, Inc. He holds a Series 65 designation and has six years of industry experience. In addition to his advisory role since 2019, he has worked as an accountant and Vice President at Harding, Shymanski & Company, P.S.C., a regional CPA firm, since 1995. He also serves as a volunteer Finance Committee Member for the Sisters of St. Benedict, a nonprofit organization. Avantax Planning Partners provides investment advice and related planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. The firm employs model-based style allocation strategies and discretionary portfolio management, with an investment process overseen by an advisory committee and a focus on tax-intelligent overlays and systematic rebalancing.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Laura H

Series 65

Davenport, IA

Avantax Planning Partners, Inc.

Laura Hoss is a financial advisor with Avantax Planning Partners, Inc. She holds a Series 65 credential and has eight years of industry experience. In addition to her advisory role, she serves as an Accounting Manager at Honkamp Krueger & Co., P.C., a regional CPA firm, and acts as treasurer for two nonprofit organizations, Gilda's Club of the Quad Cities and Moline Baseball Academy, Inc. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses, often collaborating with independent CPA firms. The firm employs model-based style allocation strategies and discretionary portfolio management, supported by an Investment Advisory Committee and centralized trading through designated custodians.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Wendy S

PFS™

Pella, IA

Avantax Planning Partners, Inc.

Wendy Sims is a PFS™ credentialed financial advisor with 27 years of industry experience. She is affiliated with Avantax Planning Partners, Inc. and has worked with Honkamp Krueger Financial Services since 1999. In addition to her advisory role, she is a shareholder and accountant at Schuring Uitermarkt Sims McCleish Ver Meer, PC, a regional CPA firm, and serves on the boards of the Leighton Investment Company and the Pella Regional Health Center Foundation. Avantax Planning Partners provides investment advice and planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through referral arrangements with independent CPA firms and registered advisor representatives. The firm employs a model-based style allocation investment approach with discretionary portfolio management and offers tax-intelligent overlays and centralized trading through its designated custodians.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
user avatar

Richard R

Series 66

Dubuque, IA

Avantax Planning Partners, Inc.

Richard Runde is a financial advisor with Avantax Planning Partners, Inc. based in Dubuque, IA. He holds a Series 66 designation and has 11 years of industry experience. Runde has worked at Honkamp Krueger Financial Services Inc. since 2015 and previously at Proequities Inc. from 2013 to 2017. He is also a partner at Honkamp Krueger & Company, a CPA firm, where he provides accounting and tax services. Avantax Planning Partners provides investment advice and related planning primarily to individuals, pension and profit-sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. The firm manages client accounts using model-based style allocation strategies and offers tax-intelligent overlays, with discretionary portfolio management and centralized trading and reporting.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")