Avantax Planning Partners, Inc.

Avantax Planning Partners provides investment advice and related planning primarily to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses through collaborative referral arrangements with independent CPA firms and registered advisor representatives. Its services include discretionary portfolio management delivered through model-based style allocation strategies, retirement plan management via its RPS platform, stand‑alone financial planning, and access to custodial and collateralized non‑purpose loan programs.

The firm’s investment process is overseen by an Investment Advisory Committee chaired by the Chief Investment Officer, which designs and monitors SAMs (style allocation models) and selects underlying investments; client allocations are documented in an Investment Policy Statement and mapped to equity allocation ranges with systematic rebalancing. APP also offers tax‑intelligent overlays where elected, and generally manages client accounts on a discretionary basis with centralized trading and reporting through its designated custodians.

Compared with many peers, APP operates within a larger corporate group (Avantax/Aretec/Cetera) and is explicitly affiliated with affiliated broker‑dealer, investment adviser, and insurance entities, as well as a pension consulting affiliate (listed as Cetera Retirement Plan Specialists in its disclosures). Although the firm notes it generally does not design programs for government or municipal entities, its corporate affiliations provide access to pension consulting and related municipal advisory‑capable entities within the Cetera network, a structural relationship that is uncommon among firms of this size.