Aurora Investment Counsel

Aurora Investment Counsel provides discretionary portfolio management and related investment guidance primarily for high‑net‑worth individuals, pension and profit‑sharing plans, charitable organizations, foundations, trusts, family offices, and clients of referring registered investment advisers. The firm also offers customized Investment Policy Statements and, when directly engaged, broad financial planning services that are incorporated into its asset management relationships.

Aurora concentrates on U.S. equity strategies using a bottom‑up, fundamentals‑based “Growth At a Reasonable Price” (GARP) discipline that begins with quantitative screening (e.g., P/E, dividend yield, P/CF metrics) followed by qualitative company and industry research. The firm typically pursues a long‑term orientation, seeks to minimize short‑term trading, and employs block trading with a volume‑weighted average price allocation approach.

Compared with many peers, Aurora operates a small advisory team (two advisors) managing about $253 million for roughly 53 clients, and it routinely serves as a sub‑adviser to other registered investment advisers rather than only direct retail clients. The Brochure discloses that the firm provides quarterly and annual performance appraisals and makes performance information available in its materials (including hypothetical presentations), reflecting a level of published performance reporting that is less common among similarly structured advisers.