ATON Financial LLC logo

ATON Financial LLC

Updated today

Client assets under management

$385,276,511

Clients

254

33% high-net worth

Advisors

7

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

36

Low

Average account size

$1,516,837

About

ATON Financial LLC provides fee‑based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and other business entities. Its service suite includes discretionary and non‑discretionary portfolio management, financial planning, qualified retirement‑plan consulting, and recommendations or referrals to third‑party money managers.

The firm employs a tactical allocation approach grounded in fundamental analysis and customizes portfolios across a wide range of instruments, including mutual funds, fixed income, equities, and more active techniques such as short‑term trading, options and margin where appropriate. ATON monitors accounts regularly, implements investment policy statements, and uses managed‑account platforms to coordinate third‑party manager relationships when advised.

ATON differs from many peers in that it serves private fund clients and may enter into performance‑based advisory arrangements for qualified investors and private funds, a practice the brochure addresses along with associated conflicts. The firm’s investment advisor representatives are also licensed insurance agents who may sell insurance products and receive commissions, and the adviser combines roughly $600 million in assets under management with both individual wealth management and plan‑level consulting.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management

Fee options

Fixed

One-time comprehensive financial planning fee of $5,000 (negotiable)

Percentage

$0 - $100,000: 1.50% $100,001 - $250,000: 1.40% $250,001 - $500,000: 1.30% $500,001 - $1,000,000: 1.15% $1,000,001 - $3,000,000: 1.00% $3,000,001+: 0.75%

Project-based

$250 per hour

Performance-based

10% of capital gains for private fund clients meeting qualifications

Subscriptions

Fixed fee of $500 per month for ongoing financial planning services

Other

Minimum fee: Minimum annual fee of $1,500 Fee-only: Fixed fees up to $15,000/year; $500/month for ongoing planning; one-time $5,000 for comprehensive planning

Main office location

ATON Financial LLC

1590 Ponce De Leon, Suite 206

San Juan PR 00926, United States

Number of offices

3

Most active in

Florida · Ohio · Puerto Rico · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christopher M

Series 63, Series 65

San Juan, PR

ATON Financial LLC

Christopher Mcdowall is a financial advisor with ATON Financial LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He worked at Santander Securities for 16 years before joining ATON Financial in 2016. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy that incorporates fundamental analysis and various financial instruments to manage risk and enhance performance.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
user avatar

Javier D

Series 63, Series 65

San Juan, PR

ATON Financial LLC

Javier De Zengotita is a financial advisor at ATON Financial LLC with 20 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Kovack Advisors, Inc. and Kovack Securities, Inc. Outside of his advisory role, he is involved in managing several food-related businesses, including supervising operations at a fast food franchise and serving as treasurer for a Marco’s Pizza location. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy that incorporates fundamental analysis and a variety of instruments, offering custom portfolio management on both discretionary and non-discretionary bases.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
user avatar

Eduardo C

Series 66

San Juan, PR

ATON Financial LLC

Eduardo Cases Gallardo is a financial advisor at ATON Financial LLC with 21 years of industry experience. He holds a Series 66 designation and has worked previously at Santander Securities. Outside of his advisory role, he is a Strategic Development Consultant for AGMUS Ventures, Inc., where he designs and restructures dual language educational programs. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy focused on risk reduction and performance improvement, offering both discretionary and non-discretionary portfolio management.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
user avatar

Carmen T

Series 63, Series 66

San Juan, PR

ATON Financial LLC

Carmen Trigo Suarez is a financial advisor with ATON Financial LLC, holding Series 63 and Series 66 licenses and bringing 36 years of industry experience. Prior to joining ATON Financial in 2018, she worked at Santander Securities for 18 years. She serves as a director for CULTURARTE DE PR, a nonprofit cultural organization focused on classical music and opera. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy using fundamental analysis and a diverse set of instruments to manage risk and performance.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
user avatar

Nelson C

ChFC®, Series 65

San Juan, PR

ATON Financial LLC

Nelson Cintron Rodriguez is a financial advisor at ATON Financial LLC with seven years of industry experience. He holds the ChFC® designation and a Series 65 license. Nelson previously worked at MassMutual for ten years and serves as president of Risk Management Services LLC, where he supervises insurance proposals and client negotiations. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy aimed at risk reduction and performance improvement, managing approximately $469.1 million in regulatory assets as of early 2025.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
user avatar

Andres A

Series 63, Series 65

San Juan, PR

ATON Financial LLC

Andres Arsuaga De Los Reyes is a financial advisor at ATON Financial LLC with 15 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Axa Advisors, LLC from 2010 to 2019. Outside of his advisory role, he is a member of a Colorado-based food and beverage LLC in San Juan, Puerto Rico. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy using fundamental analysis and a broad range of instruments, managing approximately $469.1 million in regulatory assets as of early 2025.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
user avatar

Marko R

Series 66

San Juan, PR

ATON Financial LLC

Marko Rendic is a financial advisor at ATON Financial LLC with 16 years of industry experience. He holds the Series 66 designation and has been with ATON Financial since 2014. Outside of his advisory role, Rendic is also a licensed realtor involved with Trimar Investments. ATON Financial LLC provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, retirement plans, private funds, and business entities. The firm employs a tactical allocation strategy using fundamental analysis and a broad range of instruments to manage risk and improve performance.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management
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