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Asti Financial Management

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Client assets under management

$0

Clients

350

14% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

More info

Clients per advisor

175

Very High

Average account size

$0

About

Asti Financial Management is a small, state‑registered advisory firm that provides comprehensive and hourly financial planning and financial advice to individuals, families and small businesses, including high‑net‑worth clients. Its services cover cash flow, retirement and estate planning, tax projections, employer retirement plan advice, education funding and insurance review and referrals.

The firm develops investment strategies and recommends asset allocations using both actively and passively managed vehicles as appropriate, but it does not act as a discretionary portfolio manager or custody client assets; clients implement recommendations through brokers or third‑party managers. It will recommend or monitor outside money managers and brokers when specifically requested and conducts reviews at the client’s request with periodic check‑ins initiated by the advisor.

A notable feature disclosed in the brochure is that the firm’s principal holds CFP® credentials and is also a licensed life and health insurance producer who may receive commissions for insurance sales, a potential conflict the firm discloses to clients. The firm also does not charge percentage‑of‑assets (AUM) fees and instead operates on project and hourly planning engagements, distinguishing its fee model and service focus from many peers that provide asset‑based portfolio management.

Client services

Financial planning

Expertise

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning

Fee options

Fixed

Comprehensive financial plans from $3,000 to $15,000 depending on complexity.

Project-based

Hourly financial planning fees at $400 per hour for hourly-only or ongoing financial planning engagements; initial consultation fee estimated at $300/hr for project fees.

Other

Fee-only: Hourly financial planning fees at $400 per hour billed in 15-minute increments; Comprehensive financial plans ranging from $3,000 to $15,000 depending on complexity; initial consultation estimates project fees at $300 per hour with half due as deposit.

Main office location

Asti Financial Management

1673 Center Road, 1673 Center Road

Novato CA 94947, United States

Number of offices

1

Most active in

More info

California

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website 5105258557

Advisors at this firm

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user avatar

Julie A

Series 63, Series 65

Novato, CA

Asti Financial Management

Julie Annett is a financial advisor at Asti Financial Management with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Asti Financial Management since 2005. In addition to her advisory role, she is a licensed Health and Life Agent in California. Asti Financial Management is a small, state-registered advisory firm serving individuals, families, and small businesses, including high-net-worth clients. The firm offers comprehensive and hourly financial planning, developing investment strategies that include both active and passive vehicles, while clients implement recommendations through brokers or third-party managers.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning
user avatar

Eileen L

CFP®, Series 63, Series 66

Novato, CA

Asti Financial Management

Eileen Loustau is a CFP® professional with 14 years of industry experience, currently serving at Asti Financial Management. Her prior roles include positions at Arcadian Associates, Chevron Federal Credit Union, Lending Club, BancWest Investment Services, and Bank of the West. Asti Financial Management is a small advisory firm that offers comprehensive and hourly financial planning services to individuals, families, and small businesses, including high-net-worth clients. The firm develops investment strategies using both active and passive vehicles but does not act as a discretionary portfolio manager, with clients implementing recommendations through brokers or third-party managers.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning
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