AssetBuilder, Inc. logo

AssetBuilder, Inc.

Updated today

Client assets under management

$763,125,236

Clients

714

35% high-net worth

Advisors

8

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

89

High

Average account size

$1,068,803

About

AssetBuilder, Inc. is a fee‑only, SEC‑registered investment adviser that manages approximately $812,663,572 for about 714 clients, including individuals, retirement plans, trusts, charitable organizations and business entities. The firm provides discretionary portfolio management using mutual funds, ETFs and cash, and also offers standalone financial planning and consulting engagements.

The firm’s investment approach is rooted in Modern Portfolio Theory and emphasizes asset allocation and a buy‑and‑hold discipline to manage risk across U.S. and international equities, fixed income, real estate and emerging markets. Portfolios are built primarily around Dimensional Fund Advisors funds as core holdings, managed on a fully discretionary basis, and monitored through daily custodial reconciliations and systematic quarterly reviews for asset‑class drift.

Noteworthy features relative to peers include the firm’s scale (over $800 million in AUM with eight advisors) combined with a $350,000 standard account minimum (waivable in certain cases) and an explicit no‑commission, fee‑only policy that discourages market timing. AssetBuilder also routinely advises on assets held outside the primary custodian (for example, employer retirement plan or 529 plan options), defers proxy voting for its DFA core funds to fund boards, and supplements investment management with fixed‑fee planning engagements.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing Factor investing / smart beta

Fee options

Fixed

Fixed fees for financial planning and consulting services ranging from $3,500 to $6,000 depending on scope and complexity

Percentage

$0 - $350,000: 0.90% annually $350,000 - $600,000: 0.70% annually $600,000 - $1,000,000: 0.60% annually $1,000,000 - $4,000,000: 0.40% annually $4,000,000+: 0.35% annually

Project-based

Up to $350 per hour for financial planning and consulting services

Other

Account minimum: $350,000 Fee-only: Financial planning fees range from $3,500 to $6,000 (fixed fee); hourly fees up to $350/hour

Main office location

AssetBuilder, Inc.

1050 South Central Expy, Suite 1140

Allen TX 75013, United States

Number of offices

1

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Illinois · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nevada · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Carson P

Series 63, Series 65

Allen, TX

AssetBuilder, Inc.

Carson Pope is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding Series 63 and Series 65 licenses with 10 years of industry experience. His prior roles include positions at Sanford C. Bernstein & Co., LLC, The Vanguard Group, Inc., Equitable Advisors, LLC, and Axa Advisors, LLC. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy centered on Dimensional Fund Advisors products, emphasizing diversification and risk profile documentation.

Passive / index investing Factor investing / smart beta
user avatar

Ellen S

Series 65

Allen, TX

AssetBuilder, Inc.

Ellen Seitzler is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with one year of industry experience. Prior to joining AssetBuilder, she held roles at Hotworx, Lower Colorado River Authority, and SouthStar Bank, along with various positions during her academic years. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, emphasizing diversification primarily through Dimensional Fund Advisors products.

Passive / index investing Factor investing / smart beta
user avatar

Joseph B

Series 65

Allen, TX

AssetBuilder, Inc.

Joseph Badinger is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with three years of industry experience. Prior to joining AssetBuilder in 2022, he worked at Deloitte & Touche from 2019 to 2022. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy centered on Dimensional Fund Advisors products and emphasizes diversification and disciplined portfolio management.

Passive / index investing Factor investing / smart beta
user avatar

Bruce G

Series 65

Allen, TX

AssetBuilder, Inc.

Bruce Griffith is a financial advisor at AssetBuilder, Inc. with 18 years of industry experience. He holds a Series 65 designation and has been with AssetBuilder since 2007. AssetBuilder provides investment management and financial planning services to a range of clients including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, focusing on diversification primarily through Dimensional Fund Advisors products, with portfolios tailored to client objectives and risk profiles.

Passive / index investing Factor investing / smart beta
user avatar

Tommy W

Series 65

Allen, TX

AssetBuilder, Inc.

Tommy Willams is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with one year of industry experience. His prior roles include positions at Southern Methodist University and Dew Wealth Management. AssetBuilder serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities with investment management and financial planning. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, focusing on diversified portfolios primarily using Dimensional Fund Advisors products.

Passive / index investing Factor investing / smart beta
user avatar

Kennon G

Series 65

Allen, TX

AssetBuilder, Inc.

Kennon Grose is a financial advisor at AssetBuilder, Inc. with 19 years of industry experience. He holds the Series 65 designation and has been with AssetBuilder since 2004. AssetBuilder provides investment management and financial planning to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm follows a buy-and-hold, asset-allocation approach based on Modern Portfolio Theory, primarily using Dimensional Fund Advisors products, and emphasizes diversification and documented client objectives through Investment Policy Statements.

Passive / index investing Factor investing / smart beta
user avatar

Janet G

CFP®, Series 65

Allen, TX

AssetBuilder, Inc.

Janet Griffith is a CFP® with eight years of industry experience, currently serving as a financial advisor at AssetBuilder, Inc. since 2017. Prior to joining AssetBuilder, she was affiliated with Canyon Creek Baptist Church for 15 years. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, focusing on diversification primarily through Dimensional Fund Advisors products and maintaining disciplined portfolio oversight.

Passive / index investing Factor investing / smart beta
user avatar

Hannah V

Series 65

Allen, TX

AssetBuilder, Inc.

Hannah Vickery is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with four years of industry experience. Her work history includes roles at Mosel & Ginn PLLC, Mims Accounting, and Leadership Alternative, LLC, as well as a position at Dallas Baptist University. AssetBuilder, Inc. provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, utilizing Dimensional Fund Advisors products and emphasizing diversification and risk management.

Passive / index investing Factor investing / smart beta
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