Asset Planning, Inc
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$553,464,866
Total clients
373
50% high-net worth
Total advisors
5
of 5 employees
Firm size
Team
4-10 advisors or $500M+ in AUM
Average clients per advisor
75
Average account size
$1,483,820
About
Asset Planning Inc. provides personal financial planning and investment management to individuals, families, and related entities including trusts, estates and family businesses, offering services such as cash flow and budget management, retirement and tax-aware planning, education funding, and portfolio management. The SEC‑registered, fee‑only firm reports roughly $552 million in discretionary assets across about 373 client households and does not accept commissions or referral fees.
The firm manages client portfolios using a strategic asset allocation framework that mixes passive index/ETF exposure with selectively chosen actively managed funds, dividend‑paying equities and individual bonds, and constructs portfolios on a client‑by‑client basis rather than relying on model portfolios. Asset Planning accepts discretionary trading authority for managed accounts, monitors holdings daily with formal reviews at least quarterly, and custodial services are provided through Charles Schwab.
Noteworthy details in the brochure include the firm’s long operating history (founded in 1998), a compact, credentialed advisory team with multiple CFP® practitioners and MBAs and a disclosed ownership breakdown among principals. The brochure also directs readers to third‑party regulatory disclosure by listing the firm CRD number and the SEC AdviserInfo site, and it states that proxy voting is left with clients rather than handled by the advisor.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
General tax planning
Cash flow / budgeting
Wealth management
College savings (529s, UTMA, etc.)
Fee options
Fixed fees for financial planning services may be charged; a deposit equal to one hour may be required
$0 - $500,000: 1.00% $500,000+: Negotiable, potentially lower than 1.00%
$250 to $500 per hour depending on associate and complexity
Account minimum: $500,000 Fee-only: Hourly rates from $250 to $500 per hour for financial planning services
Main office location
Asset Planning, Inc
4281 Katella Avenue, Suite 203
Los Alamitos CA 90720, United States
Number of offices
1
Most active in
Asset Planning, Inc has reported serving >5 clients in these states in the last 12 months.
California · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
LinkedIn
Facebook
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Instagram
Website
714-827-5794
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