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Asset Advisory Group, Inc.

Updated today

Total assets under management

$479,523,818

Total clients

171

50% high-net worth

Total advisors

2

of 5 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

86

Average account size

$2,804,233

About

The firm serves individual and institutional clients — including pension plans, trusts, estates, charitable organizations, corporations and other business entities — offering comprehensive financial planning and ongoing asset management. Services include full financial plans with update options, limited hourly consultations, and portfolio management provided on both discretionary and nondiscretionary bases.

Investment recommendations are delivered on an individualized, generally long-term basis using fundamental and technical analysis supplemented by third‑party research, and commonly employ mutual funds and ETFs with techniques such as dollar‑cost averaging. Custody and trade execution are typically handled through Charles Schwab Institutional, and clients receive regular reporting and periodic reviews with meeting frequency determined by client needs.

The firm’s scale is atypical for a supported practice: it reports roughly $480 million in assets under management across two advisors, producing an unusually high AUM-per-advisor ratio for its peer group. It also conducts no-fee educational seminars for clients and prospects, operates on a fee-only compensation model, and documents standing letters of authorization and limited custody practices, features that are less common among similar firms.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

General retirement planning College savings (529s, UTMA, etc.)

Fee options

Fixed

Fixed fees for full-service financial planning generally range from $1,500 to $15,000.

Percentage

0.25% to 1.00% annually

Project-based

Up to $750.00 per hour for principals and associates; $50.00 per hour for staff.

Other

Fee-only: Fee-only basis for asset management services; no commissions or 12b-1 fees accepted.

Main office location

Asset Advisory Group, Inc.

170 Kinnelon Road, Suite 3

Kinnelon NJ 07405, United States

Number of offices

1

Most active in

California · Florida · New Jersey · New York · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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