Ashton Royce & Co. logo

Ashton Royce & Co.

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Total assets under management

$4,416,509

Total clients

18

6% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

9

Average account size

$245,362

About

Ashton Royce & Co. provides fee‑based wealth management, discretionary asset management, and financial planning to individuals, small businesses, pensions, profit‑sharing plans, trusts, estates, and charitable organizations. Clients include a range of individual investors — retirees and professionals such as teachers, police officers, physicians, attorneys, and business owners — and the firm may engage third‑party money managers to implement client portfolios.

The firm typically documents client objectives in written investment policy or risk‑tolerance statements and accepts discretionary authority to manage accounts, applying fundamental, technical, and cyclical analysis with at least quarterly portfolio reviews. Financial planning is offered alongside investment management and is delivered in person, with clients receiving a tabbed planning binder that includes recommendations, a summary, and an implementation‑tracking page.

Ashton Royce discloses that it does not sell commission products such as insurance or annuities and does not receive external sales commissions, which distinguishes its fee‑focused model from advisors that combine advisory and insurance sales. The firm’s principal holds industry asset‑management and wealth‑management credentials, has an established public speaking and media record, and has documented an outside business interest in a solar‑related entity — characteristics that are less common for similarly sized advisory practices.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Income planning Roth conversion strategy General tax planning

Occupation focus

Retired Educators, Teachers, and Academics Executive Attorney Founder/Business Owner

Demographic focus

Mid-Career Professionals

Fee options

Fixed

Negotiable fixed fee with minimum $500 and maximum $25,000

Percentage

$0+: 0.49% +: 1.99%

Project-based

$150 - $300 per hour with a 4-hour minimum

Main office location

Ashton Royce & Co.

215 Mclaws Circle, Suite 3 B

Williamsburg VA 23185, United States

Number of offices

1

Most active in

Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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