Ardent Wealth Advisory, LLC

Ardent Wealth Advisory provides discretionary portfolio management and wrap-fee advisory services to individual and high‑net‑worth clients, and prepares client‑specific investment policy statements to guide ongoing management. The firm discloses an account minimum of $50,000 (waivable) and reported approximately $16.1 million in discretionary assets and $107,000 in non‑discretionary assets as of December 2021.

The firm constructs portfolios using asset allocation, asset selection, and regular monitoring informed by Modern Portfolio Theory and cyclical analysis, typically recommending mutual funds, ETFs, equities, and fixed‑income securities. Portfolios are managed on a percentage‑of‑AUM basis with discretionary authority; the firm uses the custodian’s sole cash sweep money‑market option and documents client risk tolerance and objectives in each Investment Policy Statement.

What distinguishes the firm is that it both sponsors and serves as the portfolio manager for a wrap fee program that bundles advisory and brokerage services and requires clients use a specific custodian (TD Ameritrade), participation in whose institutional program provides economic benefits to the firm. The firm also discloses that a principal is a licensed insurance agent who offers commissionable, non‑securities insurance products through a separate business, a practice the brochure identifies as a potential conflict of interest and which it addresses in its disclosures.