Arax Advisory Partners logo

Arax Advisory Partners

Updated today

Client assets under management

$9,866,628,015

Clients

6,949

26% high-net worth

Advisors

98

of 122 employees

Firm type

Multi Team

Clients per advisor

71

Typical

Average account size

$1,419,863

About

Arax Advisory Partners serves primarily affluent and high‑net‑worth individuals (clients with investable assets over $1 million) and a range of institutional clients including employer plan sponsors, corporations, foundations, registered broker‑dealers and private funds. The firm provides discretionary and non‑discretionary portfolio management, comprehensive and modular financial planning, retirement plan consulting, third‑party manager selection and oversight, consolidated reporting services, and access to alternative and private investment vehicles.

AAP constructs portfolios by allocating among independent managers, mutual funds, ETFs, structured notes and alternative investments, and it uses third‑party private‑fund platforms (for example CAIS, iCapital, and Conway) to facilitate access and administrative support. The firm discloses that, for a subset of accredited or qualified clients, it may recommend privately placed funds and accept performance‑based fees, creating side‑by‑side management considerations that it addresses through disclosure and internal oversight.

Distinctive features disclosed in the brochure include a period of recent acquisitions and multiple affiliated relationships—most notably Schechter Private Capital, a minority interest in the Reckoner Leveraged AA CLO ETF held by a parent company affiliate, and non‑monetary research and technology benefits from BlackRock—which the firm identifies as potential conflicts and monitors. AAP also offers some services that are less common among large enterprise advisers, such as flat‑fee consolidated reporting for non‑advisory clients, serving as general partner or personal trustee for certain vehicles (which triggers surprise custody audits), and facilitating securities‑based lending through major custodians.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Trustee services, bill pay and tax prep

Expertise

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Fixed fees for financial planning projects range from $10,000 to $500,000

Percentage

$0 - $1,000,000: 0.50% to 2% annually (varies by size and complexity) $1,000,000+: 0.50% to 2% annually (varies by size and complexity)

Commissions

Certain supervised persons are registered representatives offering commission-based brokerage and insurance products under separate arrangements.

Project-based

Hourly consulting fees range from $195 to $425 per hour

Performance-based

Performance-based fees charged to certain Accredited Investors and Qualified Purchasers investing in alternative investments, generally 10% profit participation after preferred return

Other

Account minimum: $1,000,000 Minimum fee: Fixed fees for financial planning range from $10,000 to $500,000 Fee-only: Investment advisory fees based on assets under management; fixed fees for financial planning; hourly fees

Main office location

Arax Advisory Partners

730 17 Th Street, Suite 107

Denver CO 80202, United States

Number of offices

36

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Peter D

CFP®, ChFC®, Series 66

Chesterfield, MO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Gerald C

Series 66

Denver, CO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Brian M

CFA®

Birmingham, MI

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Jeffrey L

CFA®

Denver, CO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Daniel B

CFP®, Series 66

Nashville, TN

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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William A

Series 63, Series 66

Denver, CO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Allison F

CFP®, Series 66

Springfield, MO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Nathan C

Series 65

Tampa, FL

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Bernard K

PFS™, Series 65, Series 66

Palm Beach Gardens, FL

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Benton E

Series 65

Denver, CO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Paul W

Series 63, Series 65

Deerfield, IL

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Gregory B

CFP®, Series 63

Poughkeepsie, NY

Arax Advisory Partners

Gregory Bayer is a CFP® professional with 39 years of industry experience, currently affiliated with Cetera. He has been with Cetera Advisors LLC since 2013 and continues with Cetera since 2024. Outside of his advisory role, he is an author of a published book titled "Mile & Honey" and serves as owner and president of Take Five Management, LLC, a pass-through holding company. Cetera Investment Advisers serves a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers discretionary and non-discretionary portfolio management, financial planning, and fiduciary solutions, supported by a range of advisor-managed accounts, model portfolios, and third-party managed solutions.

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Byron D

Series 63, Series 65

Denver, CO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Adam B

Series 65

Chesterfield, MO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Shane W

Series 66

Denver, CO

Arax Advisory Partners

Private / alternative investments Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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