Applied Finance Capital Management, LLC

Applied Finance Capital Management, LLC provides investment management, portfolio modeling and research primarily to pooled and institutional clients, including UMA providers, other registered investment advisers, trusts and financial institutions. As of February 28, 2026 the firm reported approximately $4.4 billion in assets under advisement across 19 clients and also offers SMA management on discretionary platforms via referring advisors.

The firm’s investment work is research-driven and centered on an Economic Margin Framework developed by its affiliated research firm, which it uses with published financial information and non–broker-dealer research to generate valuation, allocation, rebalancing and buy/sell recommendations. AFCM delivers model portfolios and implementation guidance for UMA and NDMA programs (where the UMA provider retains final discretion) and executes discretionary trades for SMA accounts it directly manages.

AFCM’s client mix and affiliations are notable: it works with other investment advisers and provides research and portfolio assistance to an SEC-registered adviser that manages a family of U.S. mutual funds, and its disclosures indicate relationships with a broader set of financial institutions than many peers (including banking/thrift and sovereign wealth–type clients). The firm also has operational ties to an affiliated research/advisory group and a limited-service broker/dealer, discloses the use of third‑party ratings in its materials, charges performance-based fees to at least one client, and does not take custody of client assets.