Applied Capital

Applied Capital provides discretionary investment management and ongoing portfolio supervision to individual and high net worth clients, offering portfolio construction, trade execution, and periodic rebalancing under written Investment Management Agreements. The firm reports $157,400,236 in discretionary assets under management and serves 264 clients.

The firm’s investment approach centers on selecting equity securities of well-established companies with long track records of paying and increasing cash dividends, monitoring blended dividend yields and income performance, and allocating across stocks, bonds, ETFs, mutual funds, and other securities. Applied Capital also uses option strategies (including covered calls and purchased puts), and may pursue short positions or long-term index call strategies in select cases, executing discretionary trades based on its market views and client objectives.

Notably, Applied Capital operates with a small advisory team while serving a relatively large client base, which results in an unusually high client-to-advisor ratio compared with peers. The brochure also discloses use of borrowing/margin in client accounts (client-elected margin exposure noted at roughly 5–15%) and the use of derivatives within separately managed accounts—practices that are less common among similar supported firms.