APO Financial Services, LLC logo

APO Financial Services, LLC

Updated today

Client assets under management

$124,251,289

Clients

542

1% high-net worth

Advisors

3

of 7 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

181

Very High

Average account size

$229,246

About

APO serves individuals (including high-net-worth clients), business entities and pension/profit-sharing plans, providing discretionary portfolio management, financial planning and consulting, and retirement-account advice. The firm offers ongoing fee-based investment management as well as fixed-fee or hourly financial planning engagements.

Portfolios are tailored to each client’s objectives and may incorporate fundamental, technical, or cyclical analysis across equities, ETFs, mutual funds and fixed-income securities, and — for accredited investors — unregistered alternative investments. APO conducts ongoing monitoring and rebalancing, uses quantitative tools and third‑party research, and may maintain defensive cash positions as part of its management process.

What is noteworthy about APO is that it maintains seven offices despite a three-advisor team and roughly $124 million in assets under management, and it is affiliated with two insurance agencies through which insurance products may be sold for commissions — a conflict the firm discloses and says it manages under its fiduciary standards. The firm also runs educational seminars and workshops and provides pension consulting to plan sponsors, and it may enter into solicitor arrangements with unaffiliated advisers, all of which are described in its brochure and subject to additional disclosures.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Private / alternative investments

Fee options

Fixed

Generally ranges from $1,000 to $10,000 for financial planning and consulting services; up to $50,000 fixed fee for pension consulting services

Project-based

Up to $500 per hour for financial planning and consulting services

Main office location

APO Financial Services, LLC

10155 Westmoor Drive, Suite 125

Westminster CO 80021-2627, United States

Number of offices

7

Most active in

Colorado · Florida · Michigan · Tennessee · Texas · Utah

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John C

Series 65

Lake Linden, MI

APO Financial Services, LLC

John Croze is a financial advisor with APO Financial Services, LLC, holding a Series 65 designation and two years of industry experience. Prior to his advisory career, he spent 30 years with the Public Schools of Calumet. He serves as treasurer and a board member of RCL Inc., a nonprofit organization involved in charitable giving and community events. APO Financial Services, LLC provides discretionary portfolio management, financial planning, and pension consulting to individuals, business entities, and retirement plans. The firm customizes portfolios using fundamental, technical, and cyclical analysis across various asset classes and serves both individual and institutional clients.

Private / alternative investments
user avatar

Kerry M

CFP®, Series 65

Franklin, TN

APO Financial Services, LLC

Kerry Morris is a CFP® professional with 17 years of industry experience, currently serving at APO Financial Services, LLC since 2020. He previously worked at Horter Investment Management, LLC and has been associated with Assurance Financial Partners since 2008. In addition to his advisory role, Morris is co-owner of HonorShield, LLC, where he mentors and trains insurance agents on longevity care planning. APO Financial Services, LLC serves individuals, business entities, and pension/profit-sharing plans, providing discretionary portfolio management, financial planning, and retirement-account advice. The firm customizes portfolios using fundamental, technical, and cyclical analysis across various asset classes and manages most accounts on a discretionary basis.

Private / alternative investments
user avatar

Johnny G

Series 65

Westminster, CO

APO Financial Services, LLC

Johnny Goodhue is a financial advisor at APO Financial Services, LLC with 12 years of industry experience. He holds a Series 65 designation and has worked at APO Financial Services since 2019, with prior experience at Horter Investment Management LLC and Asset Protect One Inc. Outside of his advisory role, Goodhue serves as president of Asset Protect One, Inc., an insurance and annuity sales business. APO Financial Services, LLC serves individual, business, and pension clients, providing discretionary portfolio management, financial planning, and retirement-account advice. The firm customizes portfolios using fundamental, technical, and cyclical analysis and manages most accounts on a discretionary basis.

Private / alternative investments
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