Anthony J. Orlando Inc.

Anthony J. Orlando, Inc. is an independent registered investment adviser that provides financial planning, consulting, and investment and wealth management services to individuals as well as entities including corporations, trusts, estates, non-profits and pension or profit‑sharing plans. The firm’s brochure reports approximately $89.9 million in assets under management, with the majority of those assets managed on a non‑discretionary basis.

The firm describes an investment process grounded in Modern Portfolio Theory that combines model-driven portfolio optimization with a tactical, trend‑following overlay that can allocate up to 30% of a portfolio to equities or cash. Client accounts are implemented through multiple program platforms described in the brochure — including advisor‑managed portfolios, model portfolios, and a wrap fee SMA/UMA program — using mutual funds, ETFs, individual securities and options, with clearing and custodial services provided through third‑party custodians.

Compared with many independent advisers, the firm’s business includes several less-common features: its supervised persons are registered representatives of a broker‑dealer and the firm’s brochure discloses the capacity to recommend commissionable brokerage and insurance products (including receipt of commissions and 12b‑1 fees) as well as fee‑offset arrangements for certain retirement accounts. The firm also offers pension consulting and serves pension/profit‑sharing and other institutional clients alongside its individual client work, a mix of services that the brochure highlights as part of its practice.