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Anchor Investment Management

Updated today

Client assets under management

$1,373,467,068

Clients

763

31% high-net worth

Advisors

7

of 17 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

109

High

Average account size

$1,800,088

About

Anchor works with a mix of individual and institutional clients — including individuals, trusts, estates, charitable organizations and retirement plans — offering discretionary and non‑discretionary portfolio management, stand‑alone or integrated financial planning, and retirement plan advisory/ERISA consulting. The firm also provides estate planning guidance and participant education and enrollment services for plan sponsors and participants.

Investment strategy emphasizes an equity‑blend approach with primary selection of individual stocks (large‑cap bias) while using ETFs and mutual funds for targeted exposure and diversification; portfolio managers may also deploy firm‑designed investment models as “sleeves” within client accounts. Accounts are managed under written investment plans, implemented on a discretionary or non‑discretionary basis, and reviewed at least quarterly or as client circumstances change.

Notable differences from many peers include the firm’s use of written third‑party referral/endorsement arrangements (Promoters) and disclosure practices around those relationships, and its acceptance of borrowing/margin in separately managed accounts — with advisory fees assessed on the gross account value rather than net of margin. The firm also combines retirement‑plan fiduciary consulting and coordinated estate‑planning guidance with staff who hold broker/dealer and insurance registrations, arrangements the brochure says are disclosed to clients.

Client services

Financial planning Portfolio management Retirement plan consulting

Expertise

Wealth management Cash flow / budgeting

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial planning fees range from $1,500 to $8,000, negotiated at engagement; an annual retainer fee may also apply

Percentage

1.00% annually

Commissions

Commissions applicable only on sales of insurance and other products by certain registered representatives; clients do not pay both commissions and advisory fees on the same assets

Other

Account minimum: $500,000 Minimum fee: Minimum annual fees may apply

Main office location

Anchor Investment Management

3205 Devine Street

Columbia SC 29205, United States

Number of offices

1

Most active in

California · Florida · Georgia · Louisiana · Nebraska · New Hampshire · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John M

Series 63, Series 65

Columbia, SC

Anchor Investment Management

John Moorman is a financial advisor with Anchor Investment Management in Columbia, SC, holding Series 63 and Series 65 designations and 24 years of industry experience. He has been with Anchor Investment Management since 2004. Anchor Investment Management is a team adviser serving individuals, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages over $1.3 billion in client assets and utilizes an equity-blend investment approach based on fundamental analysis, offering both discretionary and non-discretionary portfolio management alongside financial planning and retirement plan advisory services.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

Greg D

Series 63, Series 65, Series 66

Columbia, SC

Anchor Investment Management

Greg Dunston is a financial advisor with Anchor Investment Management in Columbia, SC, holding Series 63, 65, and 66 licenses and eight years of industry experience. He has worked at Anchor Investment Management since 2020, following positions at Walker Reynolds and Thornhill Securities Inc. Anchor Investment Management is a team-based adviser managing over $1.3 billion in assets for individuals, trusts, estates, charitable organizations, and retirement plans. The firm uses a financial profile and Investment Policy Statement to guide portfolio management, primarily employing an equity-blend strategy with fundamental analysis and regular reviews.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

W D

CFA®

Columbia, SC

Anchor Investment Management

W Dorn is a CFA® charterholder with 20 years of experience in the financial advisory industry. He has been with Anchor Investment Management, LLC since 2000. Anchor Investment Management is a team adviser managing over $1.3 billion in client assets, serving individuals, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm uses a financial profile and Investment Policy Statement to guide portfolio management, emphasizing individual stock selection complemented by ETFs and mutual funds, with investment decisions based on fundamental analysis.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

Robert N

CFP®

Columbia, SC

Anchor Investment Management

Robert Norman is a CFP® professional with experience at Anchor Investment Management, First Merchants Private Wealth Advisors, Fifth Third Bank, and other financial and retail firms. He is currently part of the Anchor Investment Management team in Columbia, SC. Anchor Investment Management is a team-based adviser managing over $1.3 billion in client assets, offering portfolio management and financial planning services to individuals, trusts, estates, charitable organizations, and retirement plans. The firm employs an equity-blend investment approach with fundamental analysis and provides both discretionary and non-discretionary account management.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

Joy W

CFP®, ChFC®, Series 63, Series 65

Columbia, SC

Anchor Investment Management

Joy Watkins is a financial advisor with Anchor Investment Management in Columbia, SC, holding CFP® and ChFC® designations with 42 years of industry experience. She previously worked at Watkins-Jones Financial Group and ProEquities, Inc. from 2005 to 2017. Outside of her advisory role, she serves as a board member for Camp Discovery at HIS Acres, a nature and science camp, and as treasurer for the Trenholm Road United Methodist Foundation. Anchor Investment Management is a team adviser managing over $1.3 billion in assets, providing portfolio management, financial planning, and retirement plan advisory services to individuals, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm uses an equity-blend approach emphasizing individual stock selection complemented by ETFs and mutual funds, with investment decisions based on fundamental analysis and regular reviews.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

Charles W

Series 63, Series 65

Columbia, SC

Anchor Investment Management

Charles Williams is a financial advisor at Anchor Investment Management in Columbia, SC, with nine years of industry experience. He holds Series 63 and Series 65 licenses and has been with Anchor Investment Management since 2016. Prior to his current role, he operated Williams Restoration Services, LLC for eleven years. Anchor Investment Management is a team adviser managing over $1.3 billion in client assets, serving individuals, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm uses a fundamental analysis-driven equity-blend investment approach, offering both discretionary and non-discretionary portfolio management alongside financial planning and retirement plan advisory services.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

James B

CFP®, Series 63, Series 65

Columbia, SC

Anchor Investment Management

James Blackwelder is a CFP® professional with four years of industry experience, currently serving at Anchor Investment Management since 2021. His prior roles include positions at First Palmetto Bank, Southern First Bank, Crescom Bank, and Wells Fargo Bank. Outside of his advisory work, he was involved with the Northeast Columbia Soccer Association for over two decades. Anchor Investment Management is a team-based adviser managing over $1.3 billion in client assets, offering discretionary and non-discretionary portfolio management, financial planning, and retirement plan advisory services. The firm serves individuals, trusts, estates, charitable organizations, and pension/profit-sharing plans, employing an equity-blend investment approach guided by fundamental analysis and regular reviews.

Wealth management Cash flow / budgeting Founder/Business Owner Retired
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